Sr. Associate Brand Manager

General Mills, Inc.•Minneapolis, MN

33d•$91,900 - $153,300•Hybrid

About The Position

At General Mills, Brand Management is at the heart of our business. Our Brand Management Leadership Development Program (BLDP) is designed to cultivate the next generation of brand leaders by offering multiple Associate Brand Manager (ABM) and Senior ABM rotations across our North America & Pet Segment businesses. Through a structured learning curriculum, hands-on experience, and direct ownership of multi-million-dollar brands, ABMs in the BLDP gain critical brand leadership skills to build brands, run businesses, and lead teams-preparing them for future leadership roles. As a Senior ABM, you will lead teams across functions, make high-impact business decisions, and develop innovative brand marketing strategies that drive growth and brand equity. To support a strong onboarding experience and set participants up for success in the competitive BLDP, we are requiring individuals to be located with their teams in Minneapolis. Given the fast-paced nature of the program and frequent transitions (typically every 12-18 months), this location is essential for building relationships, accelerating development and integrating seamlessly into the broader business. Relocation benefits will be provided for those selected to join the BLDP who are not currently based in Minneapolis. Given that collaboration is critical to the success of our team members, our teams, and our business, the expectation for this role will be to work in the office on Tuesdays, Wednesdays, and Thursdays each week. Our policy allows flexibility for the reality of business and personal schedules. Monday and Friday are flexible regarding your work location.

Requirements

Bachelor's degree with 6+ years of proven experience in Brand Marketing, Finance, Sales, Consulting, or a leadership development program, showcasing a track record of impact and results.
Demonstrated success working in a large, matrixed organization, with a strong grasp of P&L mechanics and strategic decision-making.
Experience in CPG or related consumer-driven industry.
Experience owning or influencing the P&L for a brand or product line.
Demonstrated experience mentoring, leading, or developing junior talent.
Proven analytical skills to assess complex data, generate insights, and shape business strategies.
Showcased ability to lead cross-functional teams, manage projects effectively, and drive execution against strategic objectives.
Strong communication and influencing skills with a history of successfully aligning teams and stakeholders.
A bias for action, with the ability to navigate ambiguity and deliver results in a fast-paced environment.

Nice To Haves

MBA (or actively pursuing one).
Ability to balance short-term performance with long-term brand health.
Experience with forecasting, strategic revenue management, and commercialization.

Responsibilities

Develop and execute brand strategies that connect with consumers through modern marketing approaches.
Work closely with Consumer Insights to uncover trends and identify innovative business opportunities.
Lead purpose-driven brand-building initiatives that align with growth strategies.
Own and manage P&Ls, driving revenue growth, profit, and market share.
Influence key decisions across the 4Ps-Product, Price, Place, and Promotion.
Oversee demand planning and forecasting by leveraging business insights.
Lead product innovation and commercialization initiatives that drive brand success.
Act as the hub of the wheel, leading cross-functional teams across sales, R&D, finance, and operations.
Partner with Sales to develop compelling customer strategies that drive category growth.
Execute brand-building, innovation, and business model ideas that shape the future of our brands.
Mentor, lead, and develop junior level brand talent.

Benefits

Impact & Ownership - ABMs are empowered to lead and own their brands, making decisions that shape business outcomes. You'll have a chance to work on some of the world's most iconic, billion-dollar brands like Cheerios, Häagen-Dazs, and Nature Valley, as well as our fast-growing pet brands like Blue Buffalo, shaping their future in a competitive market.
Structured Career Growth - The BLDP provides hands-on experience, formal learning opportunities, and a clear path to leadership.
Diverse Portfolio & Innovation - Work across a portfolio of beloved brands, drive innovation, and develop strategies that impact millions of consumers worldwide.
Award-Winning Workplace - General Mills has been recognized as one of Forbes' Best Employers for Diversity, Women, and New Grads, as well as a World's Top Company for Women and a Best Place to Work for Disability Inclusion. We're committed to fostering an inclusive, innovative, and purpose-driven workplace.
Competitive Compensation & Benefits - General Mills offers a highly competitive salary, bonus potential, 401k match, and full relocation benefits for eligible candidates.

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