Sr Analyst, Marketing Operations

CVS Health • Hartford, CT

1d • Hybrid

About The Position

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. Position Summary This is a hybrid position requiring working 2-3 days per week from the office. Candidates must reside within driving distance of the Maine, NYC or Hartford locations. The Senior Analyst, Email Marketing Operations plays a key role in supporting the execution and optimization of Medicare email marketing programs. This position is responsible for the hands-on setup, deployment, monitoring, and reporting of email campaigns across internal and external platforms, including Adobe Campaign. This role partners closely with the Email Marketing Manager/Director, Initiative Owners, agencies, and platform teams to ensure campaigns are executed accurately, on time, and in compliance with regulatory requirements. The Senior Analyst contributes insights and recommendations to improve performance, efficiency, and engagement across acquisition and retention programs.

Requirements

• 2–3 years of marketing experience with a strong focus on email campaign execution, project management, and operations.
• Working knowledge of HTML/CSS for email troubleshooting and minor updates.
• Detail-oriented, process-driven self-starter with a strong commitment to quality and accuracy.
• Familiarity with campaign and project management tools.
• Strong communication skills with the ability to collaborate effectively across internal teams and external partners.
• Ability to incorporate feedback from multiple stakeholders and adjust execution as needed.
• Strong organizational skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.
• Ability to work independently while appropriately escalating risks and issues.

Nice To Haves

• Hands-on experience deploying email campaigns in an ESP; Adobe Campaign experience preferred.

Responsibilities

• Support the execution of email marketing campaigns from concept through deployment and post-campaign reporting.
• Perform hands-on campaign setup and deployment in Adobe Campaign, including HTML uploads, QA, testing, and scheduling.
• Partner with internal teams and external vendors/agencies to coordinate campaign assets, timelines, and approvals.
• Monitor scheduled campaigns to identify issues that may disrupt deployment and proactively escalate risks.
• Review copy decks and final HTML files, providing feedback to ensure alignment with best practices and campaign requirements.
• Apply working knowledge of HTML to make minor updates or corrections (e.g., tracking codes, URLs, TFNs); collaborate with agencies on more complex fixes.
• Support highly dynamic retention campaigns by partnering with Initiative Owners and SFMC/platform teams to proof emails.
• Assist in analyzing campaign performance, including deployment metrics and tracking reports, and surface optimization opportunities.
• Support segmentation and suppression logic by understanding audience overlap, data sources, and product-specific rules.
• Conduct quality assurance using established checklists and processes to ensure error-free launches.
• Contribute to the documentation, maintenance, and enhancement of email processes.
• Perform other related duties as assigned.

Benefits

• This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families.
• The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.
• Additional details about available benefits are provided during the application process and on Benefits Moments.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees