Sr. Analyst - Marketing Analytics

Ally•Charlotte, NC

30d•$85,000 - $150,000•Onsite

About The Position

Ally is seeking a Sr Analyst, Advanced Analytics to join the Marketing Data, Measurement, and Analytics team. Reporting to the Marketing Analytics Director, this role will focus on quantifying the full impact of Ally's marketing efforts. This position involves understanding the complete path to conversion, identifying appropriate measurement of each stage, building a comprehensive KPI framework, and advancing attribution analysis to influence strategic marketing decisions across all business lines. At this time, Ally will not sponsor a new applicant for employment authorization for this position.

Requirements

3+ years of experience in data science or advanced analytics required
Proficiency in SQL required
Proficiency in reporting & BI (Power BI, Tableau, Sigma), statistics, quantitative analysis required
Clear understanding of conversion funnel metrics, analytics and levers for marketing success
Strong analytical ability
Proven ability to solve problems with data and improve business outcomes
Comfortable managing through ambiguity
Experience working across multiple teams to get the job done
Excellent verbal and written communications skills
Ability to work collaboratively with all levels of an organization
Project and team management
Self-starter with inquisitive nature
Creative problem solver

Nice To Haves

Proficiency in advanced programming languages such as Python, R, SAS preferred
Experience with marketing metrics or measurements preferred
Bachelors degree in Analytics/Statistics, Marketing or other related field preferred
Experience in marketing analytics at a marketing agency or client-side marketing team preferred

Responsibilities

Perform hands-on data analysis to identify key insights and trends, continuously asking "How can we improve performance?" and working with cross-functional teams to advise on measurement (LOB Leads, Digital Marketing, CRM, Market Research, Content & Strategy teams)
Develop subject matter expertise in all sources of marketing measurement data: digital channels, organic social trends, awareness trends, site activity, etc.
Collaborate closely with channel leads and campaign owners to understand objectives and measurement plans
Leverage data science techniques and advanced quantitative methods (statistical modeling, machine learning, etc.) to generate actionable insights
Contribute to the development of KPIs to increase the effectiveness and efficiency of Ally marketing spend across all channels
Work closely with various data owners across business lines to create a fluid ecosystem of business and marketing metrics
Develop measurement approaches for online and offline channels, seeking appropriate sources and linkages
Prepare and present reports showing marketing performance and trends over time, across all channels to a range of audiences
Use advanced coding to create predictive statistical and analytical models from the ground up

Benefits

Time Away: Program starts at 20 paid time off days in addition to 11 paid holidays and 8 hours of volunteer time off yearly (time off days are prorated based on start date and program varies based on full or part-time status and management level).
Planning for the Future: plan for the near and long term with an industry-leading 401K retirement savings plan with matching and company contributions, student loan pay downs and 529 educational save up assistance programs, tuition reimbursement, employee stock purchase plan, and financial learning center and financial coach access.
Supporting your Health & Well-being: flexible health and insurance options including medical, dental and vision, employee, spouse and child life insurance, short- and long-term disability, pre-tax Health Savings Account with employer contributions, Healthcare FSA, critical illness, accident & hospital indemnity insurance, and a total well-being program that helps you and your family stay on track physically, socially, emotionally, and financially.
Building a Family: adoption, surrogacy and fertility assistance as well as paid parental and caregiver leave, Dependent Day Care FSA back-up child and adult/elder care days and childcare discounts.
Work-Life Integration: other benefits including Mentally Fit Employee Assistance Program, subsidized and discounted Weight Watchers program and other employee discount programs.
Other compensations: depending on the role for which you are considered, you may be eligible for travel allowances, relocation assistance, a signing bonus and/or equity.

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