Sr. Analyst, eCategory Management - Walmart

The Kraft Heinz Company • Rogers, AR

20h • Hybrid

About The Position

The eCommerce and Customer Marketing (ECM) team at Kraft Heinz aims to drive profitable, share-winning growth by understanding online consumer shopping behavior, delivering fundamentals at scale, and integrating a digital-first approach. The eCategory leadership team partners with customers and sales, applying a digital lens to category work, focusing on transforming categories faster and better through shopper obsession and a high-performing culture. The Senior Analyst, eCategory Management role, part of the Walmart eCategory team, is responsible for leveraging data and insights to develop eCommerce category strategies that achieve both category and Kraft Heinz's financial growth goals with Walmart. This role serves as the trusted Digital expert for the Walmart site merchandising and merchant teams, influencing digital shelf fundamentals, search, and online merchandising to drive a holistic category strategy across all digital touchpoints.

Requirements

• Passion for high performance and digital success
• Strong CPG experience in Sales, Category Leadership, Insights, or eCommerce
• Highly analytical - ability to leverage data sources such as retailer data, internal/syndicated data sources, digital search and site analytics tools, and shopper insights (e.g., Scintilla, Digital Landscapes, Madrid, Circana IRI eMarket Insights, Numerator)
• Strong storytelling ability through strategic use of visual tools such as PowerPoint and Mekko and a customer mindset presentation style
• Strong problem-solving skills as well as intellectual curiosity, with a proven ability to work on multiple assignments and prioritize
• Ability to thrive in ambiguity with a self-starter, proactive mindset, working to continuously create and help define the future of digital category management
• Strong collaboration skills, ability to influence and drive change management

Responsibilities

• Act as the Digital Category Expert and trusted Advisor partner to WMT site merch and merchant teams to support strategic business and site planning, enabling eCommerce goals of topline sales growth, online penetration, and category share targets for top categories
• Provide objective, comprehensive, consumer-based insights and actionable recommendations utilizing tools such as retailer data, internal/syndicated data sources, digital search and site analytics tools, and shopper insights. Examples include Luminate, Digital Landscapes, Madrid, Circana IRI eMarket Insights, Numerator, Flywheel toolset, and instore execution opportunities
• Assist with delivering site merch strategy and building executional elements such as eShelving and taxonomy, holistic search opportunities, visual nav, substitutions, merchandising and tentpole hubs (e.g. back to school), and macro site planning
• Analyze multiple sets of data (POS, panel, shopper behavior, etc.) and validate data accuracy as needed; Complete eCategory WMT reporting and share out with internal category advisor team and external merchant teams
• Collaborate horizontally and vertically with both internal and external stakeholders across multiple functions (merchants, site merchandising, etc.) to align and successfully execute digital category initiatives
• Identify white space digital opportunities to proactively uncover potential growth areas for both the category, with advanced storytelling skills and by leveraging tools such as PowerBI, Tableau, and Excel

Benefits

• Coverage for employees (and their eligible dependents) through affordable access to healthcare, protection, and saving for the future
• Plans tailored to meet you and your family’s needs
• Events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families
• Physical - Medical
• Physical - Prescription Drug
• Physical - Dental
• Physical - Vision
• Physical - Screenings/Assessments
• Social - Paid Time Off
• Social - Company Holidays
• Social - Leave of Absence
• Social - Flexible Work Arrangements
• Social - Recognition
• Social - Training
• Emotional – Employee Assistance Program
• Emotional – Wellbeing Programs
• Emotional – Family Support Programs
• Financial – 401k
• Financial – Life
• Financial – Accidental Death & Dismemberment
• Financial – Disability

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed