Sr. Analyst, Analytics

WPP PLC•Chicago, CA

40d•$45,000 - $90,000•Hybrid

About The Position

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP's global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com. At WPP Media, we believe in the power of our culture and our people. It's what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media's shared core values: Be Extraordinary by Leading Collectively to Inspire transformational Creativity. Create an Open environment by Balancing People and Client Experiences by Cultivating Trust. Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise. About Choreograph: A Leading WPP Media Brand Choreograph is WPP's global data products and technology company. We're on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising. We're endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world. Role Summary & Impact The Senior Analyst is expected to demonstrate the following skills/experience: hands-on skills in data management and data visualization, quantitative data analysis, problem solving, statistical modeling, and the ability to develop/analyze business cases. Strong ability to design, customize and maintain platforms for contract management, business intelligence and user access. Excellent oral and written communication skills, client focus and the ability to support and enable teamwork, self-motivated and able to operate independently with limited guidance and direction.

Requirements

Bachelor's degree in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field. OR equivalent professional work experience
2 - 4 years relevant media work experience; digital media experience required
Strong analytical abilities and quantitative skills
Advanced Excel skills including pivot tables, VLOOKUP, building charts and graphs, etc.
Experience with Google Analytics, Adobe Analytics, and other web analytics tools
Knowledge of ad server technology - mainly Google Campaign Manager
Strong understanding of media metrics (e.g., buying models, CPV, VCR, GRP) and Quantitative business measures
Must be able to lead day to day activity on large analytical projects
Demonstrated critical thinking and problem-solving abilities
Program Experience: SQL, Excel, Data visualization tool

Nice To Haves

Python, R, and SQL experience a plus
Experience with Tableau and PowerBI is helpful
Knowledge of media industry research tools like MRI, Nielsen Net Ratings, Ad Relevance, Pathmatics, and Forrester

Responsibilities

Work with senior level Insights and Analytics staff to develop project timelines and deliverable schedules.
Deliver projects independently, but proactively communicates project progress, issues and deliverables to Manager and Director.
Ensure all client materials meet or exceed expectations (from content to quality) and are delivered on time.
Conduct client calls and bring in extended team members when necessary.
Establish a strong relationship with day-to-day clients through a demonstration of industry knowledge and a deep understanding of client's business objectives.
Develop creative and media strategies in collaboration with other departments.
Develop measurement plans and reports that are relevant to the client's business and their creative/media testing.
Research industry trends and facts sharing expertise to team.
Understand budget allocation process for media and fees across media platforms.

Benefits

Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

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