Sr. Account Executive - Broadcast

Locality•New York, NY

16d•$85,000 - $120,000•Onsite

About The Position

A Sr. Account Executive - Broadcast is a high-level sales role responsible for the total revenue generated at agencies and clients in the assigned territory. You will focus on promoting local solutions to maximize linear, digital, and OTT revenue, representing the full suite of Locality’s solutions. This role works closely with the Business Development team and Client Solutions Executives to bring local opportunities to clients and agencies. Grow local revenue from assigned territories, clients, and agencies. Leverage agency and client-direct contacts to generate business and cultivate deep brand and agency relationships at all levels through focused client meetings, calls, and client-centric entertainment activities Continuously learn and present the value of local linear and OTT solutions to clients and agencies Stay up to date on industry news and the overall advertising landscape Present local opportunities for station clients Use sponsorships and special promotions to grow revenue Communicate effectively internally with General Sales Managers, Local Partnership Executives, and the Business Development team, as well as externally with high-level agency contacts and client-direct relationships.

Requirements

Four-year college degree preferred.
Prior sales experience at a TV Rep firm or local TV advertising sales is preferred.
Strong proactive, self-motivated work style with great attention to detail and strong follow-through.
Ability to build and maintain strong professional relationships.
Demonstrate ability to grow and develop business
Show initiative, anticipate problems, and offer solutions.
Exhibit effective written and verbal communication.
Proficiency with computer applications like Teams, Word, PowerPoint, and Excel.
Ability to operate successfully with a sense of urgency.
Excellent sales and people skills.

Responsibilities

Grow local revenue from assigned territories, clients, and agencies.
Leverage agency and client-direct contacts to generate business and cultivate deep brand and agency relationships at all levels through focused client meetings, calls, and client-centric entertainment activities
Continuously learn and present the value of local linear and OTT solutions to clients and agencies
Stay up to date on industry news and the overall advertising landscape
Present local opportunities for station clients
Use sponsorships and special promotions to grow revenue
Communicate effectively internally with General Sales Managers, Local Partnership Executives, and the Business Development team, as well as externally with high-level agency contacts and client-direct relationships.