Sr. ABM Manager, Expansion

Twilio

17h•Remote

About The Position

This position is needed to develop, implement, and refine 1:1 and 1:few account-based marketing programs focused on high-priority accounts to drive expansion within existing customers. The role collaborates closely with Integrated Campaigns, SDRs, AEs, and CSMs to deliver targeted, personalized multi-channel campaigns and impactful marketing plays that deepen customer engagement and accelerate revenue growth. The position owns program performance, leverages data for optimization, and delivers a personalized customer experience.

Requirements

8+ years of experience in B2B Marketing, and 6+ years in an ABM related field.
Proven track record of building and executing account-specific omnichannel campaigns that drive impact for new business.
Experience in leveraging intent data, account intelligence, and personalization tactics for expansion.
Skilled in orchestrating 1:1 and 1:few executive engagement experiences and custom events.
Ability to use ABM and performance marketing tools (6sense, Marketo, Tableau, Looker, etc).
Strong analytical skills with the ability to translate campaign data into actionable insights.
Experienced in applying insights to optimize campaigns and familiar with MQA models.
Demonstrated problem-solving skills focused on data-driven improvements and proactively removing roadblocks.
Excellent communication and stakeholder management skills with both sales and marketing teams.

Nice To Haves

Background in enterprise SaaS or complex B2B buying cycles.
Familiarity with sales platforms and ability to design content for account-specific outreach (Outreach, Salesloft, ZoomInfo, etc).

Responsibilities

Directly align with the Existing Business sales team, Identifying and prioritizing target accounts for 1:1 and 1:few for expansion.
Build and launch personalized multi-channel campaigns for target accounts (email, ads, direct-mail, landing pages, and events).
Leverage account intelligence and intent data to inform targeting, messaging and campaign design.
Be data-driven, monitoring campaign performance, optimizing programs, and providing actionable insights to sales on account engagement.
Manage and execute persona-based ads for Existing Business accounts with a focus on impact and optimization.
Track and report account-level engagement and progression through the funnel, and overall performance.
Support and co-create expansion focused sales plays through personalized content and tactics.
Own and execute 1:1 custom events and experiences designed to accelerate deals and deepen engagement with key decision makers.