Internship - Sports Marketing Specialist

Monster•Corona, CA

About The Position

About Monster Energy: Forget about blending in. That's not our style. We're the risk takers, the trailblazers, the game-changers. We're not perfect and we don't pretend to be. We're raw, unfiltered, and a bit unconventional. Our drive is just like our athletes, unrivaled. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become on along the way. We are much more than a brand here. We are a way of life, a mindset. Join us. A Day In The Life The Sport Marketing Specialist Intern is responsible for managing properties and events along with athletes and drivers, teams in Supercross, Motocross, SMX, Amateur Motocross. They will provide on-site support to gain hands-on experience, and the opportunity to work collaboratively with cross-functional teams to enhance industry knowledge. The Impact You'll Make Manage athlete relationships and set performance expectations. Develop personalized marketing plans for each athlete to maximize brand exposure. Event Marketing: Identify and secure sponsorship opportunities at major action sports events. Develop creative event activations and on-site experiences to engage consumers. Manage event budgets and logistics. Collaborate with marketing teams to produce engaging content featuring Monster Energy athletes and events. Leverage social media platforms to promote athlete content and brand messaging. Brand Strategy: Ensure all sports marketing initiatives align with the Monster Energy brand identity and messaging. Develop innovative strategies to reach target audiences in the action sports community. Budget Management: Manage the sports marketing budget effectively across athlete sponsorships, event activations, and content creation. Reporting and Analysis: Track key performance indicators (KPIs) to measure sports marketing campaign success. Analyze data to identify areas for improvement and optimize future strategies. Who you are

Requirements

Preferred 2nd or 3rd year student working towards bachelor’s degree in marketing, Communications, or related field of study.
Knowledge of Excel, Word, and PowerPoint, Media Manager, SAP, and Salesforce.

Nice To Haves

1-3 years of experience in sports management and or marketing.
Skills, or Abilities to be successful in this role: using analytics to gauge the success of campaigns.
Thorough knowledge of the sporting industry

Responsibilities

Manage athlete relationships and set performance expectations.
Develop personalized marketing plans for each athlete to maximize brand exposure.
Identify and secure sponsorship opportunities at major action sports events.
Develop creative event activations and on-site experiences to engage consumers.
Manage event budgets and logistics.
Collaborate with marketing teams to produce engaging content featuring Monster Energy athletes and events.
Leverage social media platforms to promote athlete content and brand messaging.
Ensure all sports marketing initiatives align with the Monster Energy brand identity and messaging.
Develop innovative strategies to reach target audiences in the action sports community.
Manage the sports marketing budget effectively across athlete sponsorships, event activations, and content creation.
Track key performance indicators (KPIs) to measure sports marketing campaign success.
Analyze data to identify areas for improvement and optimize future strategies.