Internship - Sports Marketing Specialist

Monster EnergyCorona, CA

About The Position

The Sport Marketing Specialist Intern is responsible for managing properties and events along with athletes and drivers, teams in Supercross, Motocross, SMX, Amateur Motocross. They will provide on-site support to gain hands-on experience, and the opportunity to work collaboratively with cross-functional teams to enhance industry knowledge.

Requirements

  • Preferred 2nd or 3rd year student working towards bachelor’s degree in marketing, Communications, or related field of study.
  • Experience preferred: 1-3 years of experience in sports management and or marketing.
  • Computer Skills: Knowledge of Excel, Word, and PowerPoint, Media Manager, SAP, and Salesforce.
  • Thorough knowledge of the sporting industry

Nice To Haves

  • Skills, or Abilities to be successful in this role: using analytics to gauge the success of campaigns.

Responsibilities

  • Manage athlete relationships and set performance expectations.
  • Develop personalized marketing plans for each athlete to maximize brand exposure.
  • Event Marketing: Identify and secure sponsorship opportunities at major action sports events.
  • Develop creative event activations and on-site experiences to engage consumers.
  • Manage event budgets and logistics.
  • Collaborate with marketing teams to produce engaging content featuring Monster Energy athletes and events.
  • Leverage social media platforms to promote athlete content and brand messaging.
  • Ensure all sports marketing initiatives align with the Monster Energy brand identity and messaging.
  • Develop innovative strategies to reach target audiences in the action sports community.
  • Manage the sports marketing budget effectively across athlete sponsorships, event activations, and content creation.
  • Track key performance indicators (KPIs) to measure sports marketing campaign success.
  • Analyze data to identify areas for improvement and optimize future strategies.
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