Sports and iGaming Marketing Executive - MGM Grand Detroit
About The Position
The Sports and iGaming Marketing Executive plays a crucial role in enhancing the casino experience for our guests while driving increased property and online play. This individual is responsible for building and maintaining strong relationships with cross-channel customers, ensuring a seamless and engaging interaction between MGM Resorts properties and BetMGM. The ideal candidate will focus on strategies for customer acquisition and retention, working to boost engagement levels and enhance the overall player experience. Join us in shaping the future of sports and iGaming entertainment, while ensuring every player feels valued and exhilarated!
Requirements
- Three years of prior relevant experience
- Ability to work a varied shift to including weekends, holidays, and evenings
Nice To Haves
- Two years of prior relevant leadership experience in a casino marketing industry preferred
Responsibilities
- Develop and maintain relationships with high-value sports bettors, mobile gaming VIPs, and cross-channel players.
- Serve as a primary point of contact for BetMGM hosts and players, ensuring seamless engagement between mobile and land-based gaming.
- Identify and mitigate friction points for customers as they navigate between BetMGM and casino properties.
- Utilize MGM Resorts and BetMGM CRM tools to generate cross-channel business, directing casino players to mobile gaming and engaging mobile players with MGM Resorts properties.
- Provide training and support to property host teams on mobile gaming, sports betting, and BetMGM platforms to enhance cross-functional capabilities.
- Analyze real-time data and reporting to identify high-value players, personalize interactions, and optimize customer retention strategies.
- Collaborate with retail sportsbook teams to meet new high value customers, assist with BetMGM related questions and challenges, and deliver premium service and exclusive experiences to VIP sports bettors.
- Implement and oversee targeted retention and reactivation strategies for sports bettors, iGaming customers, and BetMGM VIPs.
- Manage and extend offers, bonuses, and VIP experiences based on individual gaming behavior across sports betting, mobile gaming, and land-based casino activity.
- Develop and maintain expertise in BetMGM and MGM Resorts gaming systems, including CRM and analytics tools, to support real-time player development strategies.
- Leverage a comprehensive understanding of customer behavior—spanning both land-based and mobile gaming—to refine reinvestment strategies, improve engagement, and elevate the overall player experience.
Benefits
- Health & Income Protection Benefits (For eligible employees)
- Various programs and networking opportunities to help you get promoted
- Access to a variety of company Hotel, Food and Beverage, Retail, and Entertainment Discounts
- Free access to our employee fitness center
- Free meals in our employee dining room
- Free parking
- Wellness incentive programs to help you stay healthy physically and mentally
- Volunteer opportunities to give back to the community
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What This Job Offers
Job Type
Full-time
Career Level
Executive
Education Level
No Education Listed
Number of Employees
5,001-10,000 employees
