Sponsorship Manager, Corporate Events - Hartford, CT

CVS Health • Hartford, CT

2d • Onsite

About The Position

As the Corporate Events Sponsorship Manager, you’ll play a highly visible role at the intersection of brand and business strategy. You’ll own the enterprise-wide Business-to-Business sponsorship management process—bringing structure, insight, and strategic rigor to how sponsorship investments are evaluated, approved, and activated. You’ll be the go-to expert for sponsorship oversight, guiding decisions with data-driven insights, clear standards, and thoughtful storytelling. From shaping reporting frameworks to identifying trends and amplifying sponsorship value, this role offers the opportunity to influence how the organization shows up in the marketplace and delivers measurable impact through events and partnerships. This is an ideal opportunity for a strategic, detail-oriented professional who enjoys building structure, uncovering insights, and influencing how sponsorships and events drive business results. You’ll have real ownership, cross-functional exposure, and the chance to shape how sponsorship investments deliver value across the enterprise.

Requirements

• Highly organized and process-oriented in work functions
• Dedicated and focused with the ability to prioritize and compete multiple competing tasks.
• Demonstrated ability to analyze and clearly communicate complex data effectively across all levels within Enterprise.
• Excellent communication skills both written and verbal.
• Proficient in Microsoft Office Suite
• Strong understanding of complex business organizations
• Minimum 5-7 years of sponsorship experience working with internal and external customers in a highly complex business organizations

Responsibilities

• Lead the end-to-end intake, evaluation, approval, and execution of all B2B sponsorship requests, ensuring alignment with brand standards, business goals, and investment impact.
• Serve as the primary point of contact for sponsorship inquiries and manage timely, accurate processing through CyberGrants.
• Oversee and approve internal conference attendance, ensuring adherence to policies, thresholds, and budget guidelines.
• Design and maintain dashboards and reporting that provide visibility into sponsorship and event spend, utilization, performance, and strategic fit.
• Analyze portfolio-level data to identify trends, risks, and opportunities, helping leadership make informed investment decisions.
• Deliver weekly reporting and insights to Corporate Events leadership and key stakeholders.
• Partner closely with Marketing, Communications, and Events teams to activate sponsorship benefits and maximize visibility and value.
• Continuously streamline and improve processes to enhance efficiency, transparency, and the overall stakeholder experience.

Benefits

• This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families.
• The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.
• Additional details about available benefits are provided during the application process and on Benefits Moments.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees