Sponsorship Activation Leader, Olympic & Paralympic Games, Deloitte US Sponsorships

Deloitte•Atlanta, GA

About The Position

Sponsorship Activation Leader, Olympic & Paralympic Games We're looking for a strategic, creative-minded marketer with a passion for sports to lead our LA28 and other Olympic & Paralympic activations. Deloitte US national sponsorships deliver memorable activities and impactful brand messaging, showcase Deloitte capabilities, create opportunities for exceptional experiences for our professionals and recruits, and help deepen client relationships. As a leader on the US Sponsorships team, excellent strategic thinking, project management, and activation experience will be critical to success in the role. Recruiting for this role ends January 30th, 2026 Work You'll Do This leader will oversee and manage the development and execution of Deloitte's marketing and hospitality activation plans for LA28. Deloitte's Brand, Marketing & Communications team combines the power of Deloitte's brand with the most inspired marketing techniques to produce business results for our clients. From events to social media to digital strategy and execution, we elevate the Deloitte brand and strategic positioning, delivering a cohesive, consistent experience. The team brings together creative and technology skills, business insights, and industry best practices to develop innovative creative assets that engage our clients. It also executes with agility and measurable performance through best-of-breed solutions, centralization of key information and operations, and optimization of data, tools, people and processes. At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you. Our inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and perspectives, and bring more creativity and innovation to help solve our clients' most complex challenges. This makes Deloitte one of the most rewarding places to work. Deloitte's purpose is to make an impact that matters for our people, clients, and communities. At Deloitte, purpose is synonymous with how we work every day. It defines who we are. Our purpose comes through in our work with clients that enables impact and value in their organizations, as well as through our own investments, commitments, and actions across areas that help drive positive outcomes for our communities. Learn more. From entry-level employees to senior leaders, we believe there's always room to learn. We offer opportunities to build new skills, take on leadership opportunities and connect and grow through mentorship. From on-the-job learning experiences to formal development programs, our professionals have a variety of opportunities to continue to grow throughout their career. As used in this posting, "Deloitte" means Deloitte Services LP, a subsidiary of Deloitte LLP. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law. Requisition code: 320137 Job ID 320137

Requirements

Minimum 15 years of experience in sponsorship or sports activation
Experience and knowledge of the Olympic & Paralympic Movement
Strong creative thinking and problem-solving skills; ability to manage multiple projects and deadlines; excellent attention to detail
Passion for sponsorship, brand and marketing disciplines, with strong writing and collaboration skills
Experience with sponsorship property reviews/approvals
High level of comfort with ambiguity and fluid priorities; ability to manage multiple and complex threads of work; ability to work in a virtual environment

Nice To Haves

Sponsorship experience within B2B sponsorships

Responsibilities

Develop overarching activation plans in the lead up to LA28 and beyond to maximize rights and benefits of Olympic and Paralympic Movement assets across client engagement, marketing, and other areas.
Maximize contractual and incremental sponsorship assets. Oversee reviews of activation plans, including copy and creative assets, both internally and externally. Become an expert on the rights and nuances of assigned sponsorship properties.
Review, approve, and support team strategies for hospitality and client experience, ensuring exceptional standards and alignment with Deloitte's business goals.
Set the vision and drive continuous improvement to ensure marketing, creative, and client engagement plans are strategically integrated, innovative, and measurable.
Implement and optimize workflows and tracking systems that support continuous improvement in team collaboration, creative approvals, and asset management. Ensure effective status management on key priorities, deadlines, and deliverables across all managed sponsorships.
Oversee the team's work with internal and external agency partners and media teams to develop and measure integrated paid, owned, earned, and property marketing plans, and ensure consistent messaging across all channels.
Identify and drive adoption of new tools, technologies, and industry best practices that can enhance the impact and efficiency of sponsorship activations.
Interface between the Sponsorship Activation team and senior marketing, brand, risk, and business leaders, escalating opportunities, resolving issues, and maximizing contractual benefits and unique assets.
Translate business priorities into actionable plans and provide regular reporting, strategic insights, and recommendations to executive stakeholders.
Represent the team at key firmwide meetings, planning sessions, and external partnership meetings.
Guide the analysis of sponsorship effectiveness, competitive activity, and best practices; provide actionable insights and strategic recommendations to leadership.
Lead the ongoing development of internal communications, sponsorship toolkits, training, and knowledge sharing to enhance sponsorship activation capability firmwide.