Cross-Sponsorship Portfolio Activation Leader

Deloitte•Atlanta, GA

18d•$118,700 - $243,700

About The Position

We're looking for a strategic, creative-minded marketer with a passion for sports to lead our Cross-Sponsorship portfolio activations. Deloitte US national sponsorships deliver memorable activities and impactful brand messaging, showcase Deloitte capabilities, create opportunities for exceptional experiences for our professionals and recruits, and help deepen client relationships. As a leader on the US Sponsorships team, excellent strategic thinking, project management, and activation experience will be critical to success in the role. Recruiting for this role ends on January 30, 2026 Work You'll Do This leader will oversee and manage the development and execution of Deloitte's marketing and hospitality activation plans for the deep US Sponsorships Portfolio.

Requirements

Minimum 15 years of experience in sponsorship or sports activation
Experience and knowledge of multi-property sponsorships
Strong creative thinking and problem-solving skills; ability to manage multiple projects and deadlines; excellent attention to detail
Passion for sponsorship, brand and marketing disciplines, with strong writing and collaboration skills
Experience with sponsorship property reviews/approvals
High level of comfort with ambiguity and fluid priorities; ability to manage multiple and complex threads of work; ability to work in a virtual environment
Limited immigration sponsorship may be available
Ability to travel 0-10%, on average, based on the work you do and the clients and industries/sectors you serve

Nice To Haves

Sponsorship experience within B2B sponsorships

Responsibilities

Team Leadership: Lead, mentor, and develop a team of Sponsorship Activation Managers, providing performance coaching, ongoing feedback, and professional growth opportunities. Set priorities and allocate resources across sponsorship portfolio, ensuring balanced workloads and high-quality delivery. Monitor team workloads and re-balance as needed to maintain efficiency. Support the team in issue resolution, escalations, and critical negotiations with property partners or stakeholders to maximize sponsorship value.
Sponsorship Activation Oversight : Oversee the creation and execution of full-year, multi-channel sponsorship activation plans, ensuring all sponsorships are leveraged to deliver maximum value across client engagement, marketing, and business development. Maximize contractual and incremental sponsorship assets. Oversee reviews of activation plans, including copy and creative assets, both internally and externally. Become an expert on the rights and nuances of assigned sponsorship properties. Review, approve, and support team strategies for hospitality and client experience, ensuring exceptional standards and alignment with Deloitte's business goals. Set the vision and drive continuous improvement to ensure marketing, creative, and client engagement plans are strategically integrated, innovative, and measurable. Implement and optimize workflows and tracking systems that support continuous improvement in team collaboration, creative approvals, and asset management. Ensure effective status management on key priorities, deadlines, and deliverables across all managed sponsorships. Oversee the team's work with internal and external agency partners and media teams to develop and measure integrated paid, owned, earned, and property marketing plans, and ensure consistent messaging across all channels. Identify and drive adoption of new tools, technologies, and industry best practices that can enhance the impact and efficiency of sponsorship activations.
Stakeholder Collaboration, Rights & Contract Management: Interface between the Sponsorship Activation team and senior marketing, brand, risk, and business leaders, escalating opportunities, resolving issues, and maximizing contractual benefits and unique assets. Translate business priorities into actionable plans and provide regular reporting, strategic insights, and recommendations to executive stakeholders. Represent the team at key firmwide meetings, planning sessions, and external partnership meetings.
General Support & Reporting: Guide the analysis of sponsorship effectiveness, competitive activity, and best practices; provide actionable insights and strategic recommendations to leadership. Lead the ongoing development of internal communications, sponsorship toolkits, training, and knowledge sharing to enhance sponsorship activation capability firmwide.

Benefits

At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.
Our inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and perspectives, and bring more creativity and innovation to help solve our clients' most complex challenges. This makes Deloitte one of the most rewarding places to work.
From entry-level employees to senior leaders, we believe there's always room to learn. We offer opportunities to build new skills, take on leadership opportunities and connect and grow through mentorship. From on-the-job learning experiences to formal development programs, our professionals have a variety of opportunities to continue to grow throughout their career.

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