Corporate Sponsorship Manager
About The Position
The Corporate Sponsorship Manager is responsible for developing, managing, and growing strategic sponsorship partnerships that elevate brand visibility, drive revenue, and deepen engagement—particularly within the automotive ecosystem. This role blends traditional corporate sponsorship expertise with a strong enthusiasm for automotive culture, motorsports, mobility innovation, and car-centric communities. The ideal candidate is a relationship-driven marketer who understands how brands and automotive audiences connect, and who can translate passion into measurable business outcomes.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 3–6+ years of experience in sponsorships, partnerships, brand marketing, or business development
- Proven experience managing corporate sponsorships or strategic brand partnerships
- Strong negotiation, presentation, and relationship-management skills
- Passion for the automotive industry, motorsports, or car culture
Nice To Haves
- Experience working with automotive brands, agencies, events, or motorsports organizations
- Familiarity with experiential marketing and live events
- Ability to interpret sponsorship metrics and ROI data
- Experience collaborating cross-functionally in fast-paced marketing environment
Responsibilities
- Identify, pitch, and secure new corporate sponsorship opportunities aligned with marketing and business objectives
- Develop sponsorship strategies targeting automotive brands, suppliers, OEMs, aftermarket partners, motorsports organizations, and mobility innovators
- Create compelling sponsorship proposals, decks, and activation concepts
- Serve as the primary point of contact for sponsorship partners from onboarding through renewal
- Maintain strong, long-term relationships with corporate sponsors through proactive communication and value delivery
- Negotiate sponsorship terms, contracts, renewals, and upsell opportunities
- Collaborate with internal marketing, events, digital, and content teams to ideate and activate sponsorships across campaigns, events, and platforms
- Ensure sponsor deliverables are met or exceeded, including branding, content integration, experiential activations, and reporting
- Support on-site sponsorship activations at events, trade shows, races, launches, or experiential activations (as applicable)
- Stay current on automotive trends, motorsports, vehicle technology, EVs, aftermarket developments, and enthusiast culture
- Leverage automotive knowledge to ideate authentic, audience-relevant sponsorship activations
- Act as an internal subject-matter contributor on automotive-related partnerships
- Track sponsorship performance against KPIs such as brand exposure, engagement, lead generation, and ROI
- Prepare post-campaign and quarterly reports for internal stakeholders and sponsors
- Use insights to refine future sponsorship strategies
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
101-250 employees
