Sponsorship Account Director

Microsoft•Redmond, WA

About The Position

The Sponsorship Account Director manages top strategic sponsor relationships across the Microsoft Flagship Event portfolio. This sales and marketing lead role drives profitable year-over year revenue growth, multi‑event 12-18 month planning, and high‑impact co‑marketing outcomes with named strategic partners by aligning the sponsor’s event strategy with Commercial Marketing and Enterprise (EPS) and Channel (GCPS) managed partner priorities. This director serves as a dedicated Microsoft relationship manager for a curated portfolio of Managed Sponsors - using consultative selling and joint marketing strategy to ensure excellence across event planning, integration, execution, and executive stakeholder management. This role is directly accountable for profitable revenue growth, target attainment, sponsor re‑sign rates, sponsor Return on Investment (ROI) performance, and driving a substantial percentage of the overall fiscal year event sponsorship revenue target. Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Requirements

5+ years experience partner account management, sponsorship sales, enterprise marketing, or strategic alliances
Experience being responsible for quota attainment

Nice To Haves

Bachelor's Degree in Business, Marketing, Communications, Public Relations, Liberal Arts, Performing Arts, or related field AND 10+ years business to business, business to consumer, enterprise technology, digital, or experiential/event marketing experience in the technology industry
8+ years marketing experience in a large multinational organization or creative/media agency
Experience in high-impact executive communication and escalation management
Experience driving complex cross-functional programs in large matrixed organizations
Background in enterprise, small/media business, and start-up partner ecosystems
Experience with co-marketing investment models (Market Development Funds, co-op), solution partner priorities, and/or global event execution
Experience modeling sales targets, sponsor Return on Investment (ROI), and event performance scorecards and to deliver via Quarterly Business Updates

Responsibilities

Serve as the primary Microsoft point of contact for strategic Managed Sponsors. May include AI Silicon Device Partners, Global System Integrators (GSIs), Global Software Development Companies (GSDCs), Channel Partners, and Commercial Device Partners.
Lead multi-event sponsorship planning, integrating Microsoft Ignite, Microsoft Build, the Microsoft AI Tour, and other flagship event moments into partner marketing strategies aligned with the Enterprise and Global Channel Partner Sales teams
Collaborate with Partner Development Managers (PDMs) and Partner Marketing Mangers (PMMs) to embed sponsor's event investments into broader Microsoft and partner priority Go-to-Market motions
Build and manage executive level relationships across sponsors, driving strategic alignment and long-term growth
Manage and resolve sponsor escalations, partnering closely with Commercial Marketing and Enterprise Partner Sales (EPS) and Global Channel Partner Sales (GCPS) leadership
Negotiate multi event deals that maximize sponsor value, elevate partner outcomes, and drive Microsoft impact
Identify and develop high-Return on Investment (ROI) custom sponsor experiences, including new inventory concepts and innovation pilots
Manage pipeline, forecast accuracy, and attainment performance across assigned accounts
Deliver quarterly business reviews and executive readouts showing impact against Key Performance Indicator (KPIs)
Embody our culture and values