Director, Sponsorship Marketing & Special Programs

iHeartMedia • New York, NY

18h • $200,000 - $250,000 • Onsite

About The Position

The Director, Sponsorship Marketing & Special Programs leads the development, packaging, and sell-through of iHeartMedia's cross-platform sponsorship programs. This role transforms programming into compelling marketplace offerings, equips sales teams with the tools and strategy they need, supports live pitching, and manages key partner relationships across major events and media brands.

Requirements

• 8–12+ years in media, sponsorship marketing, partnerships, or integrated sales.
• Strong client-facing skills with proven ability to pitch and influence senior agency/brand decision-makers.
• Experience developing cross-platform sponsorship packages spanning radio, digital, podcast, social, and live events.
• Demonstrated ability to negotiate terms, manage partner relationships, and support pricing/P&L decisions.
• Highly collaborative, with the ability to work across Sales, GTM, Media Strategy, and Events.
• Excellent communication, storytelling, and strategic problem-solving skills in a fast-paced environment.
• Respect for others and a strong belief that others should do this in return
• In-Depth knowledge of the media industry and related sales processes
• Ability to apply expertise in a complex sales environment to service large accounts and/or complicated business segments
• Confidence to prospect and quickly build rapport with customers, adapting messaging and style based on customer needs
• Ease working with senior level executives and using influencing skills to negotiations and drive sales
• Desire to stay abreast of emerging market trends and customer needs to expand relationships and trust
• Confidence to solve complex problems using analysis, judgement and multiple sources of information
• Accountability for your own work and a desire to provide guidance to new team members
• Business development experience with new and existing customers

Responsibilities

• Go‑to‑Market & Packaging Lead development of cross‑platform sponsorship packages and sales materials with GTM and Media Strategy teams. Ensure programs have clear messaging, brand targets, and media plans aligned to revenue goals.
• Sales Enablement & Pitch Support Roll out programs to national and market sales teams; provide ongoing sales coaching and strategic guidance. Join seller-led pitches with clients and agencies; tailor narratives by category.
• Deal Strategy & Commercial Governance Serve as central point of contact for negotiations, exclusivities, and pricing exceptions. Collaborate internally and externally to support revenue delivery, co-sell agreements, and sponsor commitments.
• Program Leadership & Partner Management Oversee an annual slate of special programs (e.g., Women’s Sports, New Year's Rockin' Eve, Olympics, Global Citizen, Podcast Awards). Manage relationships with partners such as TikTok, ABC/DCP, NBCU, SXSW, and Global Citizen.
• Cross-Functional Collaboration Partner with Events, Sales, GTM, and Media Strategy teams to ensure seamless execution and consistent communication. Maintain regular market roll-outs, updates, and alignment cadences.

Benefits

• Employer sponsored medical, dental and vision with a variety of coverage options
• Company provided and supplemental life insurance
• Paid vacation and sick time
• Paid company holidays
• A Spirit day to encourage and allow our employees to more easily volunteer in their community
• A 401K plan
• Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving
• A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees