Sponsor Marketing Coordinator

Breakaway•Nashville, TN

About The Position

Breakaway Group is a premier entertainment and music festival multimedia company. We produce the largest independent touring music festival in North America, spanning 14 cities over 9 months. With a focus on underserved markets, Breakaway brings a premium two-day EDM/Pop festival experience to where consumers live, work, and play, featuring an ever-evolving lineup of top artists, immersive brand activations, and unforgettable moments. THE ROLE Breakaway is seeking a Sponsor Marketing Coordinator to support and execute sponsorship marketing deliverables across our portfolio of festivals and live events. This role plays a key part in ensuring sponsor campaigns are executed accurately, on time, and on brand across digital, social, and experiential channels. The Coordinator will own portions of campaign execution, serve as a reliable point of contact for internal teams, and assist with partner communications, asset coordination, and reporting. This role is ideal for a highly organized, proactive event marketer with 2–3 years of experience in sponsorship, brand partnerships, experiential, or live event marketing.

Requirements

2–3 years of experience in sponsorship marketing, brand partnerships, experiential marketing, marketing coordination, or live event marketing
Strong organizational and project management skills with exceptional attention to detail
Experience coordinating multi-channel marketing campaigns and partner deliverables
Excellent written and verbal communication skills
Ability to manage multiple priorities in a fast-paced, deadline-driven environment
Comfortable collaborating cross-functionally with internal teams and external partners
Proficiency in Google Suite, Microsoft Office, Canva, and project management tools (Asana, Trello, Monday, or similar)
Willingness to travel to select festivals annually and work non-traditional hours (nights, weekends, event days)

Nice To Haves

Experience in live entertainment, music festivals, sports, or experiential marketing
Familiarity with sponsorship recap reporting, media value tracking, or influencer marketing

Responsibilities

Support the Sponsor Marketing Manager in executing contracted sponsorship marketing deliverables across digital, social, and creative channels
Schedule recurring brand calls, maintain call notes, agenda, and recaps
Assist in implementing sponsor marketing campaigns across social media, email, web, and influencer integrations
Coordinate cross-functionally with Marketing, Creative, PR and Sales teams to ensure seamless sponsor integration of Marketing deliverables
Track sponsorship deliverables, timelines, approvals, and assets to ensure flawless fulfillment
Serve as a day-to-day support for the Sponsor Marketing Manager and assist with partner communications
Coordinate sponsor asset development by managing requests, collecting materials, and routing deliverables (social posts, digital ads, email placements, logo inclusion, website, etc.)
Develop, maintain, and update sponsor documentation and tracking grids, including workback schedules, timelines, call notes, and communications plans
Support sponsorship fulfillment reporting efforts by gathering performance metrics, screenshots, links, and post-event data
Maintain accurate records of sponsorship assets and deliverables, and provide regular updates to the Sponsor Marketing Manager
Monitor marketing, content, and industry trends to help generate fresh ideas for sponsor integration and activation
Assist with on-site Sponsor activations and partnerships at select festivals, as needed
Represent Breakaway professionally in all internal and partner-facing interactions