Specialist, Performance Marketing – Search and Programmatic

NBCUniversal • Universal City, CA

2d • $70,000 - $80,000 • Hybrid

About The Position

We are looking for an experienced, data-driven Specialist, Performance Marketing to work within a team of Performance Marketers dedicated to delivering best-in-class Search and Programmatic campaigns.

Requirements

• 2+ years Paid Search marketing experience required – must be hands-on-keyboard
• Strong critical thinking and analytical capabilities, particularly in analyzing campaign performance and testing.
• Strong project management and interpersonal skills, with the ability to take initiative in a challenging, fast-paced environment of multiple priorities.
• Curiosity and a desire to learn and implement new tactics, tools and technologies

Nice To Haves

• Experience optimizing bid strategies in SA360
• Experience trafficking Search ads in Google Ads Editor
• Programmatic media buying experience is a plus – hands-on-keyboard
• Track record for successfully driving digital audience/customer growth. Experience with direct-to-consumer brands and/or Subscription services preferred.
• Search Ads 360 Basics Certification and Google Ads Search Certification
• Experience with Claravine and Airtable
• Experience with multi-touch attribution models, conversion lift studies and experimentation

Responsibilities

• Work with cross-functional teams to strategize, execute, and optimize Paid Search campaigns to drive efficient Peacock subscriber growth across Google, Apple Search, Google UAC, Google PMax and other leading search platforms.
• Work with cross-functional teams to support Programmatic campaign planning.
• Assist in managing a multi-million dollar annual budget, providing forecasts and regular reporting to leadership.
• Review test insights and make recommendations for future testing/optimization. Socialize learnings and best practices across the broader NBCU organization.
• Perform post-campaign analysis of performance marketing campaigns to drive and improve strategy, presenting key results and insights to executive leadership.
• Foster strong relationships with key partners at Google, Apple, Amazon, and others to ensure Peacock remains cutting-edge and has access to Alphas and Betas, and is keeping partners in-sync with Peacock business priorities.
• Work across marketing teams and NBC business units to ensure alignment and build cross-functional relationships.
• Partner closely with the SEO team to implement a unified search strategy across the business

Benefits

• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed