Specialist, Marketing, Concession & Franchise, Tommy Hilfiger

PVH Corp.•White City, OR

About The Position

Be part of an iconic story. TOMMY HILFIGER is one of the world’s most recognized global lifestyle brands, confidently welcoming and inspiring consumers since 1985. Originally established in New York City and infused with the vibrant spirit of Americana, to create the modern uniform of accessible luxury. The TOMMY HILFIGER brands consist of TOMMY HILFIGER and TOMMY JEANS, complemented by a range of licensed product categories that extend the brand lifestyle across generations, geographies, activities and occasions. Tommy Hilfiger’s global marketing approach and communications strategy taps into culture through the world of F.A.M.E.S.: the people, organizations and ideas boldly driving the future of Fashion, Art, Music, Entertainment and Sport. Major global campaigns, sponsorship platforms, and disruptive activations with world-class athletes, musicians and entertainers bring a constant source of energy and inspiration to the brand. Immerse yourself in TOMMY HILFIGER here! (YouTube, Instagram, TikTok) About the role. The Specialist, Marketing will execute cross-functional projects and marketing activities to drive brand awareness, traffic and activate local communities to increase the visibility of the Tommy Hilfiger brand across their respective territories (UK and Ireland).

Requirements

You’ll have previous experience in marketing (ideally with digital) with a track record of delivering a variety of campaigns, initiatives and events (both brand and commercial) across full consumer journey
You’ll Stay Curious about trends and marketing; having a solid understanding of marketplace and consumer touchpoints
You’ll work well with change, being able to Adapt Fast
You’ll be an excellent communicator with the ability to Inspire Trust and build relationships with ease
You’ll be a positive, energetic individual with an eagerness to develop and Learn Together to acquire new skills
You’ll be able to work well under pressure and deliver on tight deadlines
You’ll Act with Purpose, being highly organised and demonstrate the ability to prioritise and multitask
You’ll display a growth mindset, taking a positive approach and attitude to everything you do.
You’ll Collaborate to Win by creating an open and transparent environment

Responsibilities

General team support across all marketing activities and delivery of activations across all channels
Work with local team to deliver elevated experiences and events in market
Maintenance of admin including seasonal calendars, trackers and planning files
Support on brand asset distribution ensuring brand guidelines are always adhered to across all channels.
Build and maintain collaborative relationships with internal and external stakeholders to achieve set objectives and create a positive working environment
Support retail and wholesale channels execution including delivery of special projects, e.g. campaign launches, pop ups or partner windows
Work in close collaboration with the talent specialist for talent extensions to support wholesale and retail
Present marketing updates as and when required during key sell in periods
Support on reporting on marketing campaign results and explore innovative ways to improve.
Support on budget management – raising PO’s and processing invoices