Specialist, Digital Planning (MGM)

Canvas Worldwide • El Segundo, CA

1d • Hybrid

About The Position

Canvas Worldwide is an independent media agency recognized as one of Ad Age's "Best Places to Work" for three consecutive years. The agency is committed to providing creative solutions for brands and fosters an environment where all are welcome to push outside their comfort zones to solve problems in new ways, emphasizing diversity, inclusion, and continuous career development. The Specialist, Digital Planning role reports to the Supervisor of Digital Investment and focuses on Digital Planning Development, Campaign Execution, Administration, and Performance Analysis specifically for MGM. This position requires previous media agency experience, preferably in Digital, and the ability to communicate the intricacies of developing and executing a media plan.

Requirements

• Self-starter with proven ability to drive projects from start to finish in a timely manner
• Expert in Microsoft Tools: Excel, PowerPoint, Teams and Outlook
• Expert in planning/execution tools Prisma, Google Ads Manager (reporting), Comscore and DoubleVerify
• Expert in data management (able to organize large volumes of Excel data – Pivot Tables)
• Possess a strong ability to prioritize and handle multiple tasks with flexibility
• Ability to build and maintain strong internal and external relationships (vendor community)
• Effective verbal and written communication skills with ability to present in a clear and actionable way
• A collaborative team player who can work independently and as part of a matrix structure
• Experience in and working knowledge of Ad Operations (tagging, ad serving, reporting, etc.)
• Passionate about generating groundbreaking ideas and infusing our team with a fresh perspective to drive creativity
• 1-2 years of experience in Media Strategy or Planning, with emphasis on Digital Media

Nice To Haves

• Bachelor’s Degree preferred

Responsibilities

• Utilize various systems (Nielsen, Comscore, eMarketer, Nielsen, Prisma/MediaOcean and DoubleVerify) for competitive analysis, media planning development, and reporting
• Participate in collaborative team brainstorming across teams (particularly w/ Strategy and Content Partnership team) to create media plans
• Support team in creating media-specific documentation including but not limited to: RFPs, Media Plans (PowerPoint & Excel), Digital Specs, Traffic Sheets, Budget Documents, Creative Tracker, etc
• Analyze proposals and lead partner negotiations
• Help set up 3rd party ad server/tracker system: follow through to ensure sites are enabled, properly functioning and all materials are received from a creative agency
• Create campaign post-launch information such as screenshots, live links, placement/creative level reporting, reviewing partner provided performance information and being able to consolidate into a cohesive wrap report (PowerPoint) to demonstrate proof of recommendation
• Planning lead for Digital Video, Print and Branded Content (w/ input from Content Partnership Team)
• Enter data in the billing system (SBMS) and track/generate insertion orders
• Support day-to-day communication with key partners: vendors, partner agencies, creative media, and social clients
• Confidently present digital media opportunities and discuss digital media buys with clients and internal teams
• Organize large volume of data (in Excel) across multiple Media needs (billing, reporting, trafficking sheets, etc.)
• Train assistant-level employees for the support-level work they perform and also help guide their overall growth and development
• Manage client media billing approval and invoice reconciliations

Benefits

• highly competitive benefits like generous medical, dental, vision, pet insurance, commuter benefits, disability and life insurance coverage, 401(k) matching, up to 14 holidays per year, a “Do Good Day,” and unlimited PTO.
• Additional perks include employee social and wellness events, a DEI Council, auto purchase rebate program, monthly wellness allowance, and in-office amenities such as fresh kombucha and an in-house barista inside our beautiful, new vibrant El Segundo office.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 251-500 employees