Specialist, Digital Planning (MGM)

Canvas Worldwide•El Segundo, CA

3d•$70,400•Hybrid

About The Position

Canvas Worldwide dares to be the challenger the ad industry needs. Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonaldâ€™s. Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. The Specialist, Digital Planning reports to the Supervisor of Digital Investment and will specialize in Digital Planning Development, Campaign Execution, Administration, and Performance Analysis for MGM. This role requires previous media agency experience (preferably Digital) and can communicate the ins/outs of how to develop/execute a media plan.

Requirements

Self-starter with proven ability to drive projects from start to finish in a timely manner
Expert in Microsoft Tools: Excel, PowerPoint, Teams and Outlook
Expert in planning/execution tools Prisma, Google Ads Manager (reporting), Comscore and DoubleVerify
Expert in data management (able to organize large volumes of Excel data â€“ Pivot Tables)
Possess a strong ability to prioritize and handle multiple tasks with flexibility
Ability to build and maintain strong internal and external relationships (vendor community)
Effective verbal and written communication skills with ability to present in a clear and actionable way
A collaborative team player who can work independently and as part of a matrix structure
Experience in and working knowledge of Ad Operations (tagging, ad serving, reporting, etc.)
Passionate about generating groundbreaking ideas and infusing our team with a fresh perspective to drive creativity
1-2 years of experience in Media Strategy or Planning, with emphasis on Digital Media

Nice To Haves

Bachelorâ€™s Degree preferred

Responsibilities

Utilize various systems (Nielsen, Comscore, eMarketer, Nielsen, Prisma/MediaOcean and DoubleVerify) for competitive analysis, media planning development, and reporting
Participate in collaborative team brainstorming across teams (particularly w/ Strategy and Content Partnership team) to create media plans
Support team in creating media-specific documentation including but not limited to: RFPs, Media Plans (PowerPoint & Excel), Digital Specs, Traffic Sheets, Budget Documents, Creative Tracker, etc
Analyze proposals and lead partner negotiations
Help set up 3rd party ad server/tracker system: follow through to ensure sites are enabled, properly functioning and all materials are received from a creative agency
Create campaign post-launch information such as screenshots, live links, placement/creative level reporting, reviewing partner provided performance information and being able to consolidate into a cohesive wrap report (PowerPoint) to demonstrate proof of recommendation
Planning lead for Digital Video, Print and Branded Content (w/ input from Content Partnership Team)
Enter data in the billing system (SBMS) and track/generate insertion orders
Support day-to-day communication with key partners: vendors, partner agencies, creative media, and social clients
Confidently present digital media opportunities and discuss digital media buys with clients and internal teams
Organize large volume of data (in Excel) across multiple Media needs (billing, reporting, trafficking sheets, etc.)
Train assistant-level employees for the support-level work they perform and also help guide their overall growth and development
Manage client media billing approval and invoice reconciliations