Specialist, Digital Fundraising

National Geographic-posted 3 months ago

$68,400 - $72,000/Yr

Full-time

Washington, DC

11-50 employees

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The Advancement team identifies, cultivates, solicits, and stewards individuals, as well as foundation, government, and corporate partners who invest in the Society to drive impact through science, technology, education, exploration, and storytelling. The team collaborates across the Society to build transformative and impact-driven strategic partnerships. The team also produces global events that deepen connections and leverage the Society’s power to convene, and directs robust annual, major, and planned giving programs empowering the Society with a broad base of public support. The Annual Giving and Membership (AGM) team manages a high impact fundraising and stewardship program through integrated and data-driven marketing and communications campaigns across multiple channels. Reporting to the Director, Digital Fundraising, the Specialist, Digital Fundraising will be a highly organized contributor and collaborator who is creative in their approach to solving problems, confident with internal and external stakeholders, and resolute in uncovering insights that drive staff, campaign, and program success.

Support a Robust and Innovative Digital Fundraising Program (30%)
Assist with the online fundraising and digital communications strategies, and research new and evolving digital tools and tactics.
Work with the Director, Digital Fundraising and Senior Manager, Digital Fundraising to propose ideas for fundraising campaigns, including testing, optimization, and reactivation tactics.
Innovate and implement personalization and targeting, while ensuring the highest standard of quality.
Collaborate with AGM program leads to maintain and implement the annual digital calendar and strategies to establish a regular cadence of member communication, e-appeals, and a robust plan for digital acquisition using display advertising, email, SMS, third-party promotions, paid search, e-appends, and other types of digital acquisition.
Collaborate with the NGS Communications and marketing team to ensure fundraising appeals are aligned with Society priorities and brand requirements.
Campaign and Project Management (50%)
Schedule and run digital campaigns designed to mobilize and acquire new members to give, with an emphasis on membership-driven online fundraising programs.
Produce clean, professional user experiences on tight timelines, with coordination across our program and marketing teams.
Ensure projects are routed for proper approval and all sign offs are recorded on a timely basis.
Proactively and effectively communicate with all internal teams to ensure on time delivery of high quality work product.
Scheduling, Reporting and Review (15%)
Prepare periodic reporting, as assigned, on campaigns, projects, and workload progress.
Formally and informally review processes, provide critiques of quality and effectiveness, recommend new practices for greater success and efficiency.
Make assigned edits, review final files, and coordinate with vendor representatives.
Perform other duties as assigned. (5%)

Bachelor’s degree preferred.
3+ years digital marketing/fundraising experience with demonstrated expertise in project management of digital campaigns.
Experience in Engaging Networks, or similar eCRMs, or email platforms like Mail Chimp, Constant Contact or Salesforce Marketing Cloud.
Excellent organizational skills, attention to detail, and follow-through as demonstrated through effective campaign and project management experience.
Proven digital communications and fundraising skills, including experience with email, SMS, and multichannel campaigns.
Strong knowledge of HTML/CSS.
Must be detail-oriented, highly organized, and capable of managing multiple projects simultaneously.
Ability to work independently and collaboratively in a goal- and deadline-oriented team environment.
Must be service- and solutions-oriented with strong interpersonal skills.
Familiarity with digital reporting for email, web, and ad campaigns.
Fluent in Microsoft Excel and/or Google Sheets and comfortable manipulating data for reporting purposes.
Solutions-oriented, always looking for ways to improve efficiency and solve problems.
Ability to exercise good judgment and work with minimum of instruction and supervision when necessary.
Ability to maintain high standards of confidentiality and professional integrity.
Ability to know when and where to flag issues for more senior staff review and approval, and when to handle yourself.
Competency in word processing, spreadsheet, and presentation software (MS Office or Google Workspace) required.

Familiarity with Raiser’s Edge, Engaging Networks, or similar CRMs.
Familiarity with Photoshop, and ability to edit and iterate on creative.
Ability to work as a team player and willingness to learn new skills to help advance NGS’ fundraising efforts.
Strong writing and editing skills.
Ability to relate to people of diverse backgrounds, training, and experience.
Possess a growth mindset and high emotional intelligence.

Medical, dental, and vision insurance.
Engaging and comprehensive wellness program.
401(k) retirement savings plan with matching contributions after 6 months of employment.
Flexible paid time off benefits with up to 22 days of paid annual leave per calendar year.
10 days of sick leave.
12 paid holidays and a paid winter break between December 25 and 31.
Paid parental leave, adoption and surrogacy expense reimbursement, fertility benefits.
Learning and development opportunities.
Lifestyle Spending Account.
Pet adoption assistance and insurance.
Pre-tax transportation benefits with a generous employer subsidy.
Employer-paid life insurance and disability benefit.
A variety of National Geographic discounts and perks.

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