Specialist, Digital Campaigns

DLA Piper•Reston, VA

10d•$70,336 - $111,837•Hybrid

About The Position

Under the direction of the Director, Digital Campaigns, the Specialist, Digital Marketing Campaigns, supports the planning and execution of digital marketing campaigns across the Americas region. This role collaborates with internal stakeholders to help achieve business objectives through hands-on campaign support, content publication, and analytics. The Specialist will work closely with colleagues in marketing, creative, business development, and administrative teams.

Requirements

Minimum of 4 years’ professional experience in a professional services firm, digital shared services role, B2B marketing agency, or equivalent. Including a minimum of 2 years’ digital marketing production, support, or similar experience.
Experience with social media marketing, website publication, email marketing, and search engine marketing
Passion for digital marketing and staying up to date on industry trends and best practices.
Proficient in Microsoft Office 365 and CoPilot
Strong attention to detail and ability to manage multiple projects effectively in a fast-paced environment.
Basic HTML, JavaScript, and Photoshop skills.
Experience building and executing campaigns using marketing automation tools (Microsoft Customer Insights is a plus)
Experience working with a CRM system (Microsoft Dynamics is a plus).
Experience using a content management system (Sitecore is a plus).
Experience using a social media marketing platform (Sprinklr is a plus).
Experience with Google Analytics, Demandbase, or similar is a plus.
Bachelor's Degree in Marketing, Communication, Journalism or related field.

Responsibilities

Support the development and execution of integrated marketing campaigns under the direction of the Director, Digital Campaigns.
Coordinate with practice and sector marketing teams to ensure campaign alignment with strategic priorities.
Support the creation of campaign assets in collaboration with marketing and design teams.
Build, edit, and publish web pages using established templates and content management systems.
Independently publish social media content for assigned campaigns using the firm’s social media content management platform.
Collaborate with the design team to adapt and use campaign assets.
Perform quality assurance checks on digital content to ensure adherence to brand and accessibility standards.
Monitor campaign performance and assist in preparing analytics reports.
Track campaign progress and communicate updates to stakeholders.
Demonstrate flexibility in campaign ownership, managing projects autonomously or in collaboration with senior team members as needed.
Maintain and update process documents as needed.
Use firm collaboration platforms (e.g. MS Teams) for project coordination.
Help maintain campaign playbooks and best practices documentation.
Provide general project support to the Director, Digital Campaigns.
Other duties as assigned.