Specialist, Customer Portfolio Insights

Macy's • New York, NY

6d

About The Position

Macy’s is more than just a store. We’re a story. One that’s captured the hearts and minds of America for more than 160 years. A story about innovations and traditions…about inspiring stores and irresistible products…about the excitement of the Macy’s 4th of July Fireworks, and the wonder of the Thanksgiving Day Parade. We’ve been part of memorable moments and milestones for countless customers and colleagues. Those stories are part of what makes this such a special place to work.
Job Overview
The Specialist, Consumer Insights serves as a consultative partner to key stakeholders across Marketing, Merchandising, Business Development, Design, Store Operations, Digital Experience, and Innovation. The role collaborates cross-functionally to bring the voice of the customer directly into business decision-making.
The Specialist, Consumer Insights manages both quantitative and qualitative research projects that drive strategic and actionable impact. The role leads initiatives focused on understanding customer segments, shopping behaviors, and key enterprise priorities such as customer acquisition, store format innovation, and digital transformation for the Macy’s brand, including Macy’s Backstage.

Requirements

• Consumer Insights Analysis & Storytelling: Demonstrated ability to independently analyze and synthesize complex consumer data, translating insights into clear, concise, and actionable narratives that inform strategic business decisions and are effectively presented to senior stakeholders.
• Strategic Research Design: Strong capability to proactively design forward-looking research that challenges assumptions, uncovers growth opportunities, and inspires new ways of thinking about customers and performance drivers.
• Research Project Management: Proven ability to lead end-to-end research initiatives, including competitive analysis, integration of customer and business performance data, and the design and execution of custom quantitative and qualitative studies.
• Cross-Functional Partnership & Influence: Demonstrated success building strong relationships across Strategy, Merchandising, Analytics, Customer Experience, and User Experience teams, aligning insights work to enterprise priorities and influencing decisions without direct authority.
• Advanced Analytical & Methodological Expertise: Deep knowledge of quantitative methodologies (e.g., conjoint, segmentation, regression analysis) and qualitative approaches (e.g., focus groups, ethnographies), with the ability to integrate findings into cohesive recommendations.
• Technical & Data Proficiency: Strong proficiency in SQL and Microsoft Office applications, including advanced Excel and PowerPoint skills, with experience leveraging analytics and survey platforms (e.g., Alida, Qualtrics, SPSS, Tableau) and data visualization tools such as Power BI and Tableau; familiarity with Google BigQuery and Python preferred.
• Candidates with a bachelor’s degree or equivalent work experience in a related field are encouraged to apply. Advanced degree preferred.
• 3-5 years of market research experience at a retailer, consumer brand, or supplier-side market research firm.
• Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
• Able to work a flexible schedule based on department and company needs.

Responsibilities

• Independently lead the development and execution of internal research projects.
• Manage end-to-end project activities, including data analysis, competitive analysis, project management, synthesis of findings, and insight storytelling.
• Partner with stakeholders to diagnose business challenges and deliver actionable recommendations that drive results.
• Translate customer data and insights into clear, concise, and compelling narratives.
• Present research findings to key stakeholders and senior leaders.
• Build strong cross-functional relationships across Strategy, Merchandising, Analytics, Customer Experience, and User Experience teams.
• Develop cohesive customer narratives that explain the who, what, and why behind customer performance.
• Proactively design forward-looking research that challenges assumptions and inspires new ways of thinking about customers.
• Foster an environment of acceptance and respect that strengthens relationships, and ensures authentic connections with colleagues, customers, and communities.
• In addition to the essential duties mentioned above, other duties may be assigned.

Benefits

• Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.
• Merchandise discounts
• Performance-based incentives
• Annual merit review
• Employee Assistance Program with mental health counseling and legal/financial advice
• Tuition reimbursement

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level