Specialist, CRM Data Integration

Ford Motor • Dearborn, MI

1d • Hybrid

About The Position

In this position... Ford is seeking a proactive and detail-oriented CRM Integration Specialist to contribute to the enablement of our foundational CRM capabilities. This role will focus on supporting the implementation of CRM technology, executing integration work, assisting with data enablement, and collaborating with legal and privacy teams to ensure compliance across CRM initiatives. The CRM Integration Specialist will play a key role in ensuring the smooth flow of data and functionality between CRM platforms and other critical systems, supporting the overall goal of providing a seamless customer experience. A solid understanding of the end-to-end CRM process, familiarity with Salesforce Marketing Cloud and Data Cloud, and experience working within Agile methodologies are important for this role.

Requirements

• CRM Integration Experience: Practical experience (3+ years) in a CRM integration, support, or related technical role, preferably within a large organization.
• Requirements Understanding: Ability to understand and interpret business and technical requirements for CRM systems and integrations.
• CRM Technology Familiarity: Strong working knowledge of enterprise CRM platforms, particularly Salesforce Marketing Cloud and a foundational understanding of Salesforce Data Cloud (CDP) capabilities.
• Data Concepts: Basic understanding of data management principles, data mapping, and data flow within integrated systems.
• Legal & Privacy Awareness: Awareness of data privacy regulations (e.g., GDPR, CCPA) and a willingness to learn and apply compliance requirements in technical solutions.
• Integration Basics: Familiarity with integration concepts, such as APIs, data exchange formats (e.g., JSON, XML), and basic troubleshooting of system connections.
• Project Management Software Proficiency: Proficiency with common project management tools (e.g., Jira, Asana, Microsoft Project) for task tracking and collaboration.
• Agile Methodologies: Working knowledge and practical experience operating within Agile frameworks (e.g., Scrum, Kanban).
• Strong Collaboration & Communication Skills: Ability to work effectively in a team environment, communicate technical information clearly, and build collaborative relationships.
• Problem-Solving Skills: Strong analytical and problem-solving skills, with an ability to identify and resolve integration-related issues.

Nice To Haves

• Bachelor's degree in Computer Science, Information Systems, Marketing Technology, or a related field.
• Relevant Salesforce certifications (e.g., Salesforce Certified Administrator, Marketing Cloud Email Specialist, or Platform App Builder).
• Experience with specific integration platforms or middleware.
• Automotive Industry Familiarity: Familiarity with the automotive industry or complex consumer-facing businesses is a plus.

Responsibilities

• CRM Integration Support & Execution: Support the implementation of the CRM integration roadmap by executing defined tasks related to data flow, system connectivity, and functionality.
• Requirements Documentation: Assist in gathering, documenting, and clarifying business and technical requirements for CRM integrations and system enhancements.
• CRM Technology Configuration & Testing: Support the configuration, testing, and deployment of core CRM platforms, particularly Salesforce Marketing Cloud and Salesforce Data Cloud, ensuring they meet specified integration requirements.
• Data Enablement Contribution: Contribute to CRM data enablement efforts, including data mapping, transformation, and validation, to ensure data quality and usability for downstream processes.
• Legal & Privacy Collaboration: Collaborate with Legal and Privacy teams to understand and apply data privacy principles (e.g., GDPR, CCPA) and compliance requirements within CRM integration projects. Assist in the discovery and completion of Privacy Impact Assessments (PIA).
• Integration Execution & Troubleshooting: Execute defined data integration tasks, provide first-level troubleshooting and support for data integration issues, collaborating with cross functional API and data platform technical teams.
• Project Support: Work within established project plans and Agile frameworks to support the delivery of CRM integration initiatives, tracking progress and reporting on assigned tasks.
• Agile Participation: Actively participate in Agile ceremonies (e.g., daily stand-ups, sprint planning, retrospectives) and contribute to continuous improvement within the team.
• Cross-Functional Collaboration: Collaborate effectively with IT, Data Science, Marketing, Sales, and external vendors to ensure clear communication and successful data integration outcomes.
• Performance Monitoring Assistance: Assist in monitoring the performance of CRM integrations and data flows, identifying potential issues and reporting on key metrics.

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up childcare and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees