Specialist, Consumer Marketing Strategy

Ford Motor • Dearborn, MI

4d • $84,480 - $162,120 • Hybrid

About The Position

Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford. In this position.. . The Consumer Marketing Strategy Specialist will support the Consumer Marketing Strategy Manager in strategy development and planning for all Ford Consumer Marketing Communications, helping to align business objectives with marketing priorities. Goal is to contribute to the strategy and coordination of all marketing communications functions to achieve business and brand objectives. This role is hybrid and requires at least 4 days onsite per week in Dearborn, MI.

Requirements

• 3-5 years of marketing communications experience, preferably in automotive, consumer products or brand marketing
• Bachelor's degree in Marketing, Business, Communications, or related field

Nice To Haves

• A proven track record for coordinating and project leading marketing campaigns, brand strategy and marketing ops
• Excellent technical skills including Excel, Word and PowerPoint
• Ability to simplify complex issues, develop compelling point of view, persuasively make case for change, drive action
• Overall business acumen and ability to develop innovative strategic and tactical actions

Responsibilities

• Marketing Strategy & Planning Support development of annual marketing plans and strategic briefs aligned to business objectives and vehicle launches
• Lead ad hoc strategy and research projects, providing recommendations and actionable insights for emerging business needs
• Insights & Performance Analysis Stay current on automotive industry trends and consumer behaviors, applying and communicating insights to inform marketing strategy across the broader consumer marketing team
• Partner with Marketing Intelligence and Global Consumer Insights (GCI) to review reporting and extract actionable insights
• Business Reviews & Agency Briefs Support agency briefs and briefing processes to ensure strategic alignment and clear objectives
• Prepare and support delivery of consumer marketing business review meetings and strategic presentations
• Cross-Functional Coordination Coordinate with marketing functional leads across social, creative, event, interactive, and retail service marketing to develop aligned plans
• Facilitate communication and workflow between strategy, creative, and execution teams
• Brand Stewardship & Execution Ensure consistent application of brand and communication strategies across marketing initiatives
• Cascade strategies to execution teams and serve as ongoing resource to support campaign development

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees