Specialist – Communications and Social Media

FVTC • Appleton, WI

32d • $25 - $29 • Hybrid

About The Position

This position collaborates with Communications and Content Manager to plan, write, and publish social media content, ensuring positive brand reputation and audience engagement. Creates and measures digital marketing campaigns, develops creative designs, and produces marketing materials, including video content and written copy, aligning with college branding and goals.

Requirements

• Bachelor’s degree in communications, journalism, or marketing with coursework in the areas of social media, creative writing, journalism, and public relations.
• At least two years of recent, related experience to include the following:
• Social Media
• Digital Marketing
• Creating, writing, and implementing targeted marketing content
• Creating branded communications across multiple media platforms
• Intermediate skills in Microsoft Word, Excel, and PowerPoint.
• Intermediate design skills with InDesign, Adobe Photoshop, Illustrator and Express.
• Knowledge of social media management tools.
• Knowledge of AP style.

Nice To Haves

• Experience with data and analytics preferred.

Responsibilities

• Working with Communications and Content Manager , facilitates the day-to-day content and publishing activities associated with the college’s social media platforms to include content planning, writing and publishing; monitors social media platforms and responds/triages inquiries and comments to ensure a positive brand reputation and engages in social listening with audiences to build and ensure brand loyalty.
• Writes and curates editorial content for the online newsroom of the college website.
• Develops written and designed communications for a variety of other marketing initiatives: college magazine, social media, website, articles, scripts, etc. following the editorial calendar and college marketing priorities.
• Writes creative marketing copy and integrates text and visual images in a creative, consistent manner to align with other college communications.
• Interviews alumni, employers, students and community members for articles and testimonials, creating content for use in marketing, sales and media materials.
• Utilizes effective storytelling skills for creative writing projects.
• Utilizes technology to create on-the-go videos and social media content.
• Collaborates with AV team on photo and video project needs.
• Consults and coordinates projects with other department staff to best meet college goals and customer needs, including project quality, consistency with the College brand and project due dates.
• Works with marketing team in measuring results of marketing and communications efforts and implements changes in future work.
• Creates digital marketing and advertising campaigns, for social media and other evolving digital media platforms as needed. Builds the ads utilizing various marketing technologies and measures results of campaigns.
• Produces creative design that is consistent with college marketing strategy and brand position and effectively communicates the reasons for the recommended course of action. May design printed materials including ads, flyers, postcards, small brochures, and similar products.
• Prepare electronic files to meet the requirements for digital use and of outside vendors and for production purposes.

Benefits

• Our comprehensive benefits package includes medical, dental, and vision insurance, along with retirement contributions to the Wisconsin Retirement System and 403(b)/457 plan options.
• Employees enjoy paid time off, sick leave, holidays, bereavement leave, and recess periods.
• We offer life and disability insurance, with options for additional coverage.
• Work-life balance is supported through flexible schedules or remote work options (for some positions) and wellbeing programs.
• Professional development opportunities include training, certifications, and tuition reimbursement.
• Additional perks at the Appleton Main Campus include an onsite health and wellbeing clinic, dental clinic, fitness center, Parent/Child Center (onsite child care), library, café, printing services, Trilogy Salon & Spa, and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees