Specialist, Commercial Service Marketing

Ford Motor • Dearborn, MI

1d • Hybrid

About The Position

Our Marketing, Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears and voice of Ford. In this position... The Commercial Service Marketing Specialist will assist in developing and implementing marketing strategies that promote service and part sales to commercial clients. This role focuses on increasing brand awareness, generating service repairs, parts sales, and supporting the commercial service field team with marketing tools and materials. This role is hybrid and requires at least 4 days per week onsite in Dearborn, MI.

Requirements

• Bachelor's degree or equivalent combination of relevant education and experience.
• 5 years of experience in data-driven performance marketing planning & execution, preferably within a Business-to-Business setting.

Nice To Haves

• Strong written and verbal communication skills.
• Self-starter with a proven track record of owning key assignments and delivering results cross-functionally.
• Demonstrates proactive problem-solving and decision-making in independent tasks.
• Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
• Testing and iteration mindset—you're data-curious and always looking for ways to optimize performance.
• Creative and innovative mindset, comfortable generating and testing new ideas.
• Enjoys developing innovative marketing strategies in a dynamic, startup-like environment.
• Detail-oriented and organized, able to juggle multiple projects and deadlines without dropping the ball.
• Team player and collaborator, excellent at coordinating cross-functional efforts and building relationships.
• Values the opportunity to collaborate with cross-functional teams to shape the marketing vision.

Responsibilities

• Assist in development and execution of full-funnel marketing campaigns targeted at commercial clients, including digital and traditional marketing efforts.
• Conduct market research to identify trends, build visibility to the competitive landscape, and understand client needs.
• Assist in marketing message development promoting commercial service offerings.
• Collaborate with the sales, operations, and communications team to support business efforts with targeted campaigns and promotional activities.
• Analyze campaign performance and report insights to improve future marketing strategies.

Benefits

• Immediate medical, dental, vision and prescription drug coverage.
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more.
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more.
• Vehicle discount program for employees and family members and management leases.
• Tuition assistance.
• Established and active employee resource groups.
• Paid time off for individual and team community service.
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day.
• Paid time off and the option to purchase additional vacation time.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees