Specialist, Brand Strategy

Comcast • Philadelphia, PA

1d

About The Position

The Xfinity Brand Strategy team’s mission is to build strategy that positions Xfinity as the brand that connects people through consistent actions, identity and messaging across all channels, functions and touchpoints. Through brand strategy, identity, positioning, messaging, and planning, the team ensures clear and consistent understanding of the role of the Xfinity brand in peoples’ lives among employees, partners and members. They are a key partner and input to all areas of the organization, uniquely positioned at the intersection of product experience, business imperatives, and marketing communications. The Specialist, Brand Strategy will be responsible for the management, implementation and governance of Xfinity Brand messaging and strategy across all teams and touchpoints. This role will be key to shape and uphold the Xfinity Brand Framework including positioning, naming, messaging development, and governance. This role will manage translating business objectives, product features, and consumer insights into simple, clear, benefit-led consumer messaging that reinforces the Xfinity brand purpose, principles, and positioning. The ideal candidate will be a creative thinker, a self-starter, an excellent communicator, driven by a genuine curiosity and passion for building brands people care about.

Requirements

• Highly collaborative role that requires a unique blend of soft and hard skills, including analytics and research synthesis, excellent presentation, and communication skills, and understanding of marketing planning and strategy
• Organizational skills to manage requests and projects
• Proactive self-starter who takes initiative, anticipates needs, and drives work forward
• Exceptional partnership and collaboration skills, must be able to work seamlessly with cross functional teams and partners
• Leadership presence, ability to interface and influence all levels of the organization
• Passion for marketing, brand, and communications
• Curiosity and keen interest in product portfolio
• Agility and flexibility to adapt to changing requests in a fast-paced environment
• Ability to synthesize and translate insights and data into consumer messaging needs
• Strong attention to detail
• Impeccable written and verbal communication, must be a master of presentation applications (PowerPoint)
• Follows through to ensure that deadlines are met and deliverables meet specifications.
• Coordinates multiple priorities while meeting simultaneous deadlines.
• Bachelor's Degree (Required)
• Relevant Work Experience 2-5 Years

Responsibilities

• Champion the Xfinity brand as the voice of brand and consumer in every room
• Manage evangelism and governance of Brand messaging for consistent, best-in-class executions across all consumer touchpoints
• Inform and advise on customer journey and point of purchase positioning and messaging to ensure continuity
• Organize and evolve brand architecture including product positioning and value propositions, including maintenance of interactive messaging framework
• Support socialization of insights and brand documents across key partners and channels including Product Strategy, Legal, and CR&I
• Drive campaign strategy for IMC priorities, including identifying key challenges, insights, audience, objectives and KPIs
• Partner with teams across the business and external partners to ensure we show up on brand in every moment, experience and touchpoint for prospects, customers and employees
• Foster brand-led culture through engaging and educating internal teams, strengthening understanding of brand strategy, identity, and voice through monthly updates and quarterly trainings
• Maintain and update all tools, resources, and communications channels (e.g., Brand Hub, monthly Brand Newsletter, monthly Brand walkthrough meeting) to drive ongoing awareness, engagement, and understanding of the Xfinity brand
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance.
• Must be able to work nights and weekends, variable schedule(s) as necessary.
• Other duties and responsibilities as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level