Specialist, Biddable Media

WPP PLC•Belgrade, MT

51d

About The Position

WPP Media team is looking for a highly motivated and detail-oriented Specialist (Biddable Media) to join our growing Media Management and & Delivery team. In this role, you will implement and optimize digital media campaigns that meet and exceed client expectations. Success is measured by meeting KPIs and deadlines agreed with client and client satisfaction with digital campaign implementation (as per client evaluation systems or solicited feedback).

Requirements

Proficiency in English language (B2 min requirement)
Ability to understand and navigate the fundamentals of digital advertising - general understanding of the role of each channel (social, video, search, etc.), trends, tools, etc.
Analytical skills and problem solving capabilities
Proficiency in MS Office suite (Excel + PowerPoint)
Ability to work in matrix structures (including client teams and internal units)

Nice To Haves

Prior experience in agency / in- house teams in similar positions is a plus, but not a deciding factor

Responsibilities

KPI forecasts and media plans development, using inputs from client account teams and accumulated data from previous activities
Providing campaign inputs (e.g. creative specifications, planning KPIs, targeting capabilities) to account teams
Digital campaigns execution in accordance with established KPIs and implementation strategy in areas of Paid Social (focus on META and TikTok) and Video campaigns (focus on Google Ads), but not exclusively
Regular campaigns' monitoring, Q&A, data accuracy verification, and client reports delivering
Campaigns optimization based on ongoing and past campaigns' performance analyses to meet or exceed client's expectations
Work closely with other internal departments and advertising platforms representatives (such as Meta, Google, TikTok, etc.) to develop fully integrated paid media campaigns
Support client account team in client and agency meetings
Assistance in annual strategy preparation

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