Solutions Marketing Senior Specialist (Power & Data Centers)

Baker Hughes • Washington, DC

1d • Remote

About The Position

As a Solutions Marketing Senior Specialist – Power, you will play a critical role within the Commercial & Technology Marketing (CTM) Center of Experience at Baker Hughes. This role supports the company's Industrial Expansion & Adjacencies strategy by developing and activating solution-level marketing for Power Solutions, with an initial focus on high-growth markets like data centers and utilities. You will be responsible for translating complex power technologies, services, digital capabilities, and new commercial models into compelling, customer-centric narratives. The goal is to enable commercial execution and strengthen brand positioning, ensuring Power Solutions are differentiated, aligned with the Baker Hughes brand, and positioned as enablers of flexible, reliable, dispatchable, and sustainable power systems within an enterprise-wide integrated solutions framework.

Requirements

• 6–8+ years of experience in integrated solutions marketing or B2B marketing roles, ideally within industrial, energy, utilities, or public sector environments.
• Proven experience supporting complex product, service, or solutions launches.
• Strong understanding of industrial markets, especially power generation and power infrastructure.
• Ability to translate technical content into compelling, customer-centric value narratives.
• Experience working in global, matrixed organizations.
• Ability to connect the dots across multiple stakeholders and act as a strategic integrator.
• Proficiency in solutions marketing strategy and execution.
• Excellence in commercialization and launch.
• Demonstrated portfolio prioritization and operational rigor.
• Excellence in written and verbal communication.
• Ability to influence stakeholders across a matrixed organization.
• Ability to balance governance with hands-on delivery.
• Continuous improvement mindset and innovative thinking.
• Strong understanding of the marketing matrix across the customer journey.
• Commitment to leveraging AI tools in day-to-day tasks.

Responsibilities

• Develop and maintain solution-level value propositions for Power Solutions serving data centers, utilities, and other industrial markets.
• Translate technologies, services, and digital enablers into narratives focused on dispatchable, flexible, reliable, and sustainable power.
• Position Power Solutions as integrated system enablers, not standalone products.
• Execute Power Solutions marketing in alignment with enterprise integrated solutions frameworks and priorities.
• Ensure Power messaging reinforces broader Industrial, Digital, and New Energy narratives.
• Provide market insight to inform ongoing solutions strategy refinement.
• Develop messaging tailored to key personas including C-suite, project developers, engineering, operations, sustainability leaders, channel partners, and commercial decision makers.
• Frame Power offerings around customer use cases and buying scenarios to simplify decision-making.
• Support consistent messaging across the customer lifecycle—from evaluation to long-term value realization.
• Create sales-ready enablement assets such as solution briefs, use cases, pitch narratives, and competitive positioning.
• Enable sales teams to lead consultative, solution-oriented conversations rather than product-led discussions.
• Support regional adaptation of Power Solutions messaging in collaboration with commercial and regional marketing teams, as well as other Solutions Marketing specialists for interconnected solutions.
• Partner with Industrial Expansion & Adjacencies workstreams, product management, engineering, services, digital, and commercial teams to ensure messaging accuracy and credibility.
• Act as a bridge between technical experts and market-facing teams, translating insights into actionable content.
• Collaborate with other Solutions Marketing specialists to ensure consistency across Industrial Expansion & Adjacencies positioning.
• Work with Brand, Commercial Marketing, and Public & Media Relations CoEs to activate campaigns and ensure cohesive storytelling.
• Strengthen Baker Hughes’ position as a trusted partner in the evolving power landscape.

Benefits

• Contemporary work-life balance policies and wellbeing programs
• Comprehensive private medical care
• Life insurance and disability coverage
• Tailored financial programs
• Education assistance
• Generous parental leave
• Mental health resources
• Dependent care support
• Additional voluntary benefits
• Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k).

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees