Software Marketing Manager

Terumo BCT • Littleton, CO

252d • $96,600 - $120,700

About The Position

At Terumo Blood and Cell Technologies, our 7,000+ global associates proud to come to work each day, knowing that what we do impacts the lives of patients around the world. For Terumo, for Everyone, Everywhere. We make medical devices and related products that are used to collect, separate, manufacture and process various components of blood and cells. With our innovative technologies and service offerings, we touch a patient's life every second of every day and are committed to continuing to increase the number of patients we serve. Advancing healthcare with heart. With some of the best and brightest minds in the industry, an unmatched global footprint, comprehensive benefits and a distinct culture, Terumo Blood and Cell Technologies is a great place to work, grow and be part of a team that is focused on making a difference. Join us and help shape wherever we go next. You create your future and ours.

Requirements

• A bachelor's degree in Marketing, Business, Computer Science, or a related field, or equivalent education and experience.
• Minimum 5 years' experience in software marketing, sales, or software professional services.
• Knowledge of marketing principles and expertise in translating customer needs into marketing strategies.
• Experience with software marketing or commercialization, preferably in the medical device industry.
• Ability to coordinate internal teams and external agencies executing key marketing messages.
• Demonstrated ability to work collaboratively while driving results.
• Extensive knowledge of sales/marketing annual planning and program management.
• Basic cybersecurity principles and their importance in healthcare/medical software.
• Knowledge of relevant data privacy regulations (HIPAA, etc.) and their impact on software marketing.
• Ability to translate complex security features into clear value propositions for customers.
• Demonstrated analytical thinking skills and problem-solving abilities.
• Experience in healthcare software, medical devices, or related industries is desirable.
• Ability to work effectively with scientists and other technical professionals.
• In-depth knowledge of enterprise solutions and digital transformation within the software landscape.
• Expertise in crafting value propositions, executive messaging, and solutions-focused marketing strategies.
• Proficiency in CRM platforms, marketing automation tools, and digital analytics.
• Demonstrated ability to communicate effectively both verbally and in writing.

Nice To Haves

• An advanced degree is preferred.
• Experience with software integration and deployment is desirable.

Responsibilities

• Translate customer needs and problems into marketing tactics, programs/campaigns, sales, or customer training, and develop and design objectives with clear KPIs.
• Lead the North American software commercialization strategy, coordinating efforts with corporate communications, global marketing, cybersecurity, legal, service, regulatory, sales, and other functional areas.
• Collaborate with cybersecurity teams to ensure that marketing materials accurately represent the security and data privacy features and benefits of software solutions.
• Stay informed about industry cybersecurity trends, data privacy, regulations, and best practices to communicate security value propositions to customers effectively.
• Collect and analyze competitor information to inform our response in the marketing strategy.
• Coordinate launch and post-launch activities, including sales, marketing, and training materials development.
• Organize, coordinate, and present educational events for customers and sales personnel.
• Assist customers in the optimal use of software products and drive marketing programs for services and digital solutions.
• Manage key relationships with professional associations, centers of excellence customers, and KOLs.
• Share market insights with internal partners for input into longer-term strategies.
• Provide strategic direction to NA leadership and upstream marketing in terms of newly defined growth opportunities.
• Create, maintain, and optimize lead nurture programs and partner with sales to improve the quality and quantity of leads.
• Monitor and analyze indicators of marketing program performance and make recommendations for channel optimization.
• Work closely with the sales organization and marketing managers to identify business opportunities and support tools.
• Build and execute a content strategy highlighting innovations and the value proposition of the company's software solutions.

Benefits

• Multiple group medical, dental and vision plans.
• Robust wellness program.
• Life insurance and disability coverages.
• Variety of voluntary programs such as group accident, hospital indemnity, critical illness, pet insurance.
• 401(k) plan with a matching contribution.
• Vacation and sick time programs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Miscellaneous Manufacturing
• Education Level: Bachelor's degree