Social Strategist

Mckinney Agency•New York, NY

27d•$70,000 - $85,000•Hybrid

About The Position

We are seeking an experienced social strategist to help manage a QSR and retail brand. A social strategist manages and supervises clients' social presence from beginning to end. Social strategists are cultural miners who bring creative energy to every room they enter, identifying opportunities for our most successful clients, and working alongside internal and client teams to bring them to life. They are power users of social media and a first mover on the newest social platform, who are always seeking to bring new and innovative thinking to internal and external teams. This role also aligns audience interests with relevant content and generates engagement. This includes being up on the latest meme, TikTok trend or Discord server, as well as contributing to the development of regular reporting, applying findings to determine effectiveness of content to connect with the audience, and adjusting methods accordingly.

Requirements

2-4 years of dedicated social strategy or brand strategy experience at a digital agency, full-service advertising agency or client-side.
Proven experience in managing internal and external content contributors ,and working with other brands on Twitter, Facebook, Instagram, TikTok, YouTube, and other social media platforms.
You must be authorized to work in the US for any employer. At this time, we are not sponsoring or providing assistance with obtaining work authorization.

Responsibilities

Create ongoing social and communication strategies that guide how the brand appears across social channels, including but not limited to Facebook, Twitter, Instagram, TikTok, YouTube, and Twitch
Lead all monthly, quarterly, and real-time creative briefings in coordination with account, brand strategy, and production teams
Collaborate with internal and external teams on providing breakthrough ways to show up in paid and organic social, based on data-driven insights, audience behaviors, cultural trends, competitive landscape, and new platform features
Lead all quarterly and real-time reporting, as well as optimization recommendations and test and learn approaches
Proactively identify brand opportunities in social and emerging media
Work directly with creative and production teams to build social-first creative that achieves business goals, including real-time or trending opportunities
Develop and manage cross-channel social editorial calendar to cultivate an organic drumbeat of content, as well as identify opportunities to leverage paid media to increase reach and engagement
Works with social strategy team to continuously identify opportunities to bring social media expertise to internal and external teams
Help evangelize social media as a core component of the Strategy discipline, creating a bridge between strategy and creative
Manage day-to-day of clients' TikTok to ensure social strategies are being executed, positively improve audience growth, and drive business growth