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The primary purpose of this role is to lead and direct internal and external production teams/agencies while collaborating with marketing strategy and digital channel leaders to execute best-in-class video content. This role manages video creation in digital and social media platforms, including TikTok, Instagram Reels, YouTube Shorts, and other emerging video formats. The ideal candidate will bring expertise in social-first content production, be fluent in the tools and trends shaping the future of social video and deliver results that resonate with audiences across organic and paid campaigns.