Social Media Support Specialist

U-Haul•Phoenix, AZ

6d•Onsite

About The Position

As the Social Media Support Specialist, you are responsible for the creation of engaging video content, captions, strategy, editing and be a content creation support to social media team members.

Responsibilities

Strategizing, developing, and editing content output on social media channels, aligned with overarching company goals (short-term and long-term).
Develop creative and compelling content that aligns with the brand messaging and goals.
Plan and write scripts for videos, ensuring a clear and engaging narrative that resonates with the target audience.
Record high-quality videos using appropriate equipment and techniques. This may involve shooting on-location, at the center or dealers or in a studio.
Edit content and videos to enhance visual appeal, coherence, and overall quality. This includes adding graphics, music, and special effects as needed.
Implementing external content plans and editorial calendar to support engagement.
Supporting content strategy on U-Haul Facebook, Instagram, TikTok, X, YouTube, and LinkedIn channels.
Supporting existing programs and assisting in the development and implementation of new, innovative initiatives to drive conversions.
Sourcing user-generated content (UGC) across all existing social media platforms for official U-Haul channels to repost.
Tracking Reels, TikTok’s, YouTube, and Shorts metrics and success, produce AB tests, and suggestions for new video content based on data driven results.