About The Position

The social media specialist serves as a digital communications professional responsible for planning, developing and executing top-of-funnel social media strategies that elevate the visibility and reputation of the UT System. Reporting to the associate vice president for communications and marketing, this position manages daily strategy, content development, posting, monitoring and engagement for all official social media accounts overseen by the UT System Division of Communications and Marketing, which currently include the UT System, Office of the President and Our Tennessee alumni magazine.

Responsibilities

  • planning
  • developing
  • executing top-of-funnel social media strategies
  • managing daily strategy
  • content development
  • posting
  • monitoring
  • engagement for all official social media accounts
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