Social Media Strategist - 2026

Power California•Fresno, CA

About The Position

The Social Media Strategist develops engaging, creative digital content, such as graphics, memes, and videos for the social media platforms of both Power California and its sibling 501(c)(4) social welfare nonprofit, PowerCA Action. Reporting to the Senior Narrative and Communications Director, this position manages social media and content strategies to engage online supporters, grow our audiences on our social media channels beyond our activist base, and bring our digital audiences into action and membership, to advance both entities’ strategic narrative priorities. The person in the Social Media Strategist position must be dedicated to furthering the change-making leadership of young people of color. This person must be an avid consumer of politics, news, pop culture, and social media trends and sees how they intersect. This person must also be a nimble creative who can easily put together an effective graphic, short video or other piece of content, and be eager to execute strategic social media experiments. As a role that is based in our Fresno office, this person must also be excited to apply muzzle-velocity social media strategies to activating Central Valley members into offline and on-the-ground actions.

Requirements

At least 2 years of experience working in social media/digital strategy, preferably for a campaign or advocacy organization
Strong knowledge of social media best practices; able to use analytics data to drive greater effectiveness
Experience in with computer software and cloud platforms, including, but not limited to, website content management platforms, live event platforms, video editing tools, social media administration, integrated community engagement platforms, data management programs, spreadsheets, and basic office tools
Excellent written and verbal communication skills, with ability to write &/or communicate to different audiences
Excellent cross-cultural skills, including the ability to communicate with people at all levels and from various backgrounds
Strong time management, organizational, and work planning skills, and thrives in a fast-paced environment where they must be independent, proactive and able to work under the pressure of tight deadlines and changing priorities
Comfortable with on-the-ground learning, is flexible and has a team-oriented approach to problem solving
Passion for and experience in working with young people of color, low-income immigrants, and refugees
Ability to create videos and graphics quickly; has experience making them visible to a large audience with a good eye for visual design and content that reaches young people
High level of accuracy and strong attention to detail
Experience in grassroots organizing, advocacy and electoral engagement techniques and how social media strategies can help advance off-line organizing
Must have a working cell phone with a data plan
Must have a working home Internet connection with adequate speed
Ability to travel within California (and occasionally nationally), for periods of 2 to 4 days at a time, 5 to 8 times per year
Based in or near Fresno, California
Access to a vehicle or other reliable transportation required to perform job duties
Because of the job duties of this position, a criminal background check will be required as a condition of an employment offer
Some evenings and weekends required, primarily during campaign seasons

Nice To Haves

Familiarity with 501(c)(3), 501(c)(4) and PAC structures a plus
Spanish Bilingual or multilingual language skills a plus

Responsibilities

Develops weekly engaging digital content for both the 501(c)(3) and 501(c)(4) entities’ social media channels (Instagram, TikTok) to further department priorities, and translate our narrative and messaging priorities into social media content. Content may include, but not limited to, creating original static graphics, memes, and videos.
Contributes to the social media calendar, organizing or creating necessary content
Owns the growth of our social media channels, and works closely with supervisor and department to track, evaluate, and report on the effectiveness of our social media analytics; and provide strategies for improvement
Translates various departments’ narratives and messaging into engaging social media content strategy that aligns with brand and mission
Owns the management of our digital assets, through tracking materials and uploading all of our assets on Canto for long-term storage
Develops social media toolkits for sharing our content with Power California Alliance partners, including uploading graphics into folders for download, sending reminders to our partners and allies about the timing for posting, and supporting partners in adapting content as needed
Stays on top of current events and social media trends on a daily/weekly basis, and identifies opportunities to advance our message and visibility
Develops weekly engaging digital content for both the 501(c)(3) and 501(c)(4) entities’ social media channels (Instagram, TikTok) to reach, engage and activate digital audiences into our membership base and offline activations – with a focus on the Central Valley.
Build a digital ladder of engagement that moves potential supporters into our base through organic social media content and doing direct social media outreach (ie responding to DMs, comments, mentions, invitations)
Build and execute a strategy for PowerCA Action membership’s Discord channel to grow participation and increase engagement, by facilitating conversations and funneling social media supporters into the platform
Collect stories on an ongoing basis from members and community, tied to our issue and narrative priorities, and develop social media plans and content to help supporters share their stories through videos, images, writing, storytelling trainings, etc.
Provides coaching and support to organizers and community members to use our social media channels and online outreach to further organizing
Manages data for potential and current supporters, performing data entry where necessary
Works proactively and in good faith to support and strengthen the overall stability and effectiveness of the organization
Submits any and all required paperwork in a timely and accurate manner
Carries out and participates in grassroots fundraising efforts, as assigned
Works with other Power California staff to coordinate cross-regional activities administrative tasks, as assigned

Benefits

100% employer-paid medical, dental, vision, and life insurance premiums for eligible employees and their dependents
Chiropractic and acupuncture coverage included in health plans
Employee Assistance Program (EAP) offering free, confidential support for mental health, legal, and financial services
5% employer contribution to a 401(k) retirement plan
Partial reimbursement for internet usage
2 personal days per year
PTO: 80 hours in year 1, 120 hours in years 2–5, 160 hours after 5 years of service
Summer and winter breaks (organization-wide closures)
3-month paid sabbatical after 6 years of continuous service
Annual caretaker stipend
$1,200 New Home Office Setup Stipend