Social Media Specialist - Houston, TX
About The Position
Oak Harvest Financial Group is seeking a full-time Social Media Specialist to join our Houston office. This role is responsible for managing and elevating our organic social media presence across multiple brand accounts while creating polished, on-brand content that strengthens awareness, trust, and engagement. The ideal candidate is a skilled content creator with a strong understanding of social media best practices, the ability to tailor content for each platform, and experience producing polished graphics and short-form video. Beyond managing core social media responsibilities, this role works closely with employees, clients, and prospects to capture educational insights and authentic, story-driven moments, interviewing and collaborating with internal teams to gather content that strengthens our digital presence and marketing assets. If you’re a proactive, creative, people-oriented professional who enjoys both strategy and hands-on production, we’d love to meet you.
Requirements
- 2+ years managing organic social media for a brand (multi-account experience preferred)
- Strong working knowledge of platform best practices and content optimization
- Proven ability to create polished, on-brand graphics
- Demonstrated skill in editing professional-quality short-form video content
- Experience in a compliance-heavy environment (financial services preferred)
- Comfortable engaging with employees, clients, and prospects on camera
- Ability to motivate team members to participate in content initiatives
- Strong interpersonal skills with a warm, professional presence
- Confident facilitator who helps others shine, not the one delivering education
- Strong writing and storytelling abilities
- Clear understanding of brand voice, personas, and engagement strategy
- Familiarity with AI tools used to support workflow efficiency
- Ability to repurpose images and videos into high-performing digital assets
- Full-time availability in the Houston office
- Ability to attend local events for content capture
- Highly organized, detail-oriented, and proactive
Nice To Haves
- Experience specifically in financial services social media management
- Advanced video editing or graphic design skills
- Prior work with thought leadership or educational content
- Familiarity with Redtail CRM or similar industry tools
Responsibilities
- Manage daily organic posting across multiple Oak Harvest brand accounts
- Create platform-optimized content for LinkedIn, Facebook, Instagram, YouTube, and TikTok
- Build and oversee a monthly social content calendar aligned with marketing initiatives
- Write engaging captions tailored to each platform’s audience and best practices
- Apply modern social media strategy and organic growth techniques
- Monitor comments and messages, escalating sensitive inquiries per compliance guidelines
- Create polished, professional graphics using Canva, Adobe Express, or similar tools
- Edit high-quality short-form video content, including trimming, captions, aspect ratios, and visual refinement
- Ensure all content aligns with brand guidelines and reflects a cohesive, elevated aesthetic
- Use AI tools to enhance workflow for brainstorming and drafting while maintaining creative ownership
- Facilitate short, informal interviews with internal employees, clients, and prospects
- Help interviewees feel comfortable and confident on camera
- Motivate internal teams to participate in value-driven, educational content creation
- Capture behind-the-scenes moments, thought leadership, and compelling stories
- Attend local events to gather real-time footage and interviews
- Support marketing by using client images, interview clips, and internal footage to improve digital assets
- Enhance landing pages, emails, and website content by repurposing organic visuals
- Apply storytelling principles to increase audience trust and improve conversion potential
- Track organic performance metrics and prepare weekly/monthly insights
- Identify trends, opportunities, and content formats that drive engagement
- Collaborate cross-functionally with design, writing, video, advisors, and compliance teams
Benefits
- Competitive compensation
- Health insurance with employer contribution
- 401k with match
- PTO and sick leave
- Opportunities for ongoing professional development
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
