Social Media Specialist

DLA Piper•Washington, DC

1d•$71,743 - $114,074•Hybrid

About The Position

DLA Piper is, at its core, bold, exceptional, collaborative and supportive. Our people are the backbone, heart and soul of our firm. Wherever you are in your professional journey, DLA Piper is a place you can engage in meaningful work and grow your career. Let’s see what we can achieve. Together. Summary The Social Media Specialist serves as the central point of coordination for the firm’s social media strategy, content planning, and compliance oversight. This role ensures that activity across business verticals, brand initiatives, and shared global channels is cohesive, compliant, and aligned with firm priorities. Working closely with campaign leaders, the digital strategy team, the communications team, and the Office of General Counsel (OGC), the Social Media Specialist will provide day-to-day direction for our social media channels, support the paid social media program, support social listening efforts, and ensure the firm’s social channels are strategic, responsive, and high performing. Location This position can sit in any of our U.S. offices and offers a hybrid work schedule.

Requirements

Experience publishing within a social media marketing platform (Sprinklr preferred).
Strong understanding of social media platforms (LinkedIn, X, Instagram, YouTube, etc.), analytics, and paid social media tools.
Experience coordinating with Legal/Compliance for content review.
Experience with image editing applications (Photoshop preferred).
Excellent organizational skills, attention to detail, and ability to manage multiple stakeholders.
Strong communication and interpersonal skills; able to collaborate across teams and geographies.
Data-driven mindset with the ability to interpret and communicate performance results clearly.
Bachelor's Degree in Communications, Marketing, or related field.
3+ years of experience managing and executing corporate or professional services social media programs.

Responsibilities

Manage day-to-day planning and prioritization of content across firm social media channels.
Coordinate between campaign teams, the digital publishing group, and international colleagues to align timing, messaging, and channel use.
Provide guidance to the daily publishing team, ensuring tone, visuals, and positioning align with firm standards.
Surface content needs and opportunities to campaign leads and creative partners.
Partner with key stakeholders to amplify high-priority business content and brand initiatives (recruiting, pro bono, DEI, etc.).
Maintain an efficient and consistent review process, ensuring timely approvals and adherence to compliance standards.
Serve as liaison to OGC for review of social media content and campaigns.
Ensure consistent application of OGC and risk management guidance.
Collaborate with the digital campaigns team to optimize the firm’s paid social media program, including audience targeting, creative alignment, budget tracking, and performance measurement.
Work with external vendors and internal analytics resources to evaluate ROI and recommend optimizations.
Support and evolve the firm’s social listening function, identifying trends, risks, and engagement opportunities.
Collaborate with the Digital Analytics team to track, analyze, and report on channel and campaign performance.
Surface insights and recommendations to improve engagement, reach, and impact.
Benchmark the firm’s social presence against peers and identify opportunities for innovation.