Social Media Specialist

Loggerhead Marinelife Center•Juno Beach, FL

About The Position

The Social Media Specialist is responsible for capturing, editing, publishing and moderating content on Loggerhead Marinelife Center’s social media platforms. The Specialist is expected to stay up to date on happenings at LMC, capturing timely and interesting content for updates that drive interest, intent to visit and donations to support our mission-driven work. Knowledge of photo and video editing, current and prospective social media platforms and analytics are required. Ability to work collaboratively and create compelling stories are a must.

Requirements

Bachelor’s degree required.
3+ years’ experience in social media, digital marketing or communications.
Proven ability to drive initiatives and manage programs/projects.
Strong skills in storytelling, content creation and project management.
Exceptional written and verbal communication abilities.
Ability to thrive in a fast-paced, collaborative environment.
Strong problem-solving and strategic thinking skills.

Nice To Haves

Familiarity with Asana, MailChimp, Adobe Premiere and Hootsuite preferred.

Responsibilities

Content Creation:
Capture and edit photo and video content showcasing LMC’s work in rehab, research, education and conservation, as well as current programs.
Publish content on LMC’s social media channels at the appropriate frequency to drive interest, visits and donations.
Organize and maintain a content calendar for LMC’s social media, ensuring that key departmental programs are publicized effectively for funding or participation goals.
Ensure that LMC brand standards are followed on all social media communications, including audience moderation.
Collaborate with different departments to gather information for compelling video, photo and infographic content.
Able to capture photo and video content on mobile phone, DSLR and drone to showcase LMC activities.
Measurement and Analytics:
Track metrics and measure success of LMC social media content, with actionable learnings from content.
Forecasts and analyzes social media trends and platforms, helping LMC stay connected to their audience.
Collaborate with VP of Marketing and third-party agency on paid social campaigns.
Ensure all communications projects are delivered on time, within budget, and meet high-quality standards.
Maintain organized files of LMC photo and video content for future use.
Other Duties:
Support LMC Marketing team content development for email newsletters, website and other digital platforms as assigned, to ensure continuity across platforms.
Content capture for key LMC activities, such as beach cleanups, pier dives, turtle releases and events as assigned.