Social Media Specialist

Walker Tape Co • West Jordan, UT

9h

About The Position

Walker Tape Company is seeking a creative and organized Social Media Specialist to support the execution of our social media strategy across Instagram, LinkedIn, Facebook, TikTok, and Pinterest. This role works closely with the Senior Creative Marketing Manager and the Marketing team to bring creative concepts and business goals to life through engaging, on-brand content that grows our audience, strengthens brand awareness, and supports revenue growth. In addition to content creation and community engagement, the Social Media Specialist will assist with project coordination and administrative tasks to help ensure marketing initiatives are executed efficiently and consistently.

Requirements

• 2–3 years of experience in social media management or content creation
• Strong writing and editing skills with attention to detail
• Hands-on experience with photography and basic videography
• Experience using video editing tools (iMovie, CapCut, or similar)
• Familiarity with social analytics tools and performance tracking
• Proficiency with Google Workspace, Microsoft Office, and project management tools
• Strong organizational skills and ability to manage multiple projects at once
• Positive, collaborative, and adaptable attitude

Nice To Haves

• Bachelor’s degree in Marketing, Communications, Journalism, New Media, or related field (preferred)

Responsibilities

• Create, schedule, publish, and manage content across all Walker Tape social media platforms
• Write platform-appropriate copy that aligns with brand voice and campaign goals
• Collaborate with the Marketing team to execute social media campaigns and promotions
• Capture, edit, and publish short-form videos, tutorials, and behind-the-scenes content
• Assist with influencer collaborations, including outreach, coordination, and content tracking
• Monitor comments, messages, and user-generated content to support engagement
• Research social trends and platform updates, sharing insights with the team
• Track performance, analyze KPIs, and report on content and campaign effectiveness
• Maintain weekly and monthly editorial calendars
• Support affiliate marketing efforts, including onboarding affiliates, sharing assets, and tracking performance
• Collaborate with influencers and creators to source authentic, on-brand content
• Coordinate creator campaigns from outreach through content delivery and posting timelines
• Support photoshoots and video productions by coordinating photographers, models, locations, and schedules
• Assist with sourcing and managing creative vendors
• Help manage timelines, budgets, and project details across marketing initiatives
• Own some meeting coordination, notes, and follow-ups as needed
• Support blog and email marketing efforts when needed

Benefits

• Once you’re hired, you’ll receive 44 hours of paid time off. After your six-month anniversary, you’ll earn an additional 60 hours of PTO. Our PTO schedule is based on years of service, meaning as you stay with the company, you'll be allotted more PTO each year. We want you to be able to get out and do fun stuff!
• At Walker Tape, we’re committed to your growth! You can access training opportunities to enhance your skills and knowledge with manager approval.
• Walker Tape® covers 90% of the premiums for your medical, vision, and dental insurance.
• We also cover 100% of the premium for a $50,000 life insurance policy for you, and $10,000 for your spouse and each of your dependents!
• Voluntary Life Insurance
• Short Term Disability Insurance
• Critical Illness Insurance
• Accident Insurance
• Walker Tape® also provides a generous 401(k) retirement plan with employer contributions, no match required!
• There are opportunities for bonuses. You’ll be in on that from day one. When Walker Tape® wins, so do you.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level