Social Media Specialist

BRANDREP LLC • Santa Ana, CA

12d

About The Position

The Social Media Specialist will play a pivotal role in enhancing the company's online presence and brand awareness across various social media platforms. This position is responsible for developing, implementing, and managing social media strategies that align with the business services industry goals and target audience. The specialist will analyze engagement data, identify trends in customer interactions, and plan digital campaigns to build a strong community around the brand. Collaboration with marketing, sales, and content teams is essential to ensure cohesive messaging and maximize outreach. Ultimately, the role aims to drive customer engagement, increase lead generation, and support overall business growth through effective social media management.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience managing social media platforms for a business or brand, preferably within the business services sector.
• Strong understanding of social media analytics tools and ability to interpret data to drive decision-making.
• Excellent written and verbal communication skills with attention to detail.
• Ability to manage multiple projects and deadlines in a fast-paced environment.

Nice To Haves

• Experience with social media advertising and paid campaign management.
• Familiarity with graphic design tools such as Adobe Creative Suite or Canva.
• Knowledge of SEO principles and content marketing strategies.
• Certification in social media marketing or digital marketing.
• Experience using CRM and marketing automation platforms.

Responsibilities

• Develop, execute, and manage social media campaigns across platforms such as LinkedIn, Twitter, Facebook, and Instagram.
• Create, curate, and schedule engaging content that resonates with the target audience and reflects the company’s brand voice.
• Monitor social media channels for customer feedback, industry trends, and competitor activity to inform strategy adjustments.
• Analyze social media metrics and prepare regular reports to measure the effectiveness of campaigns and identify areas for improvement.
• Collaborate with cross-functional teams including marketing, sales, and customer service to align social media efforts with broader business objectives.
• Engage with followers, respond to inquiries, and foster a positive online community to enhance customer relationships.
• Stay current with emerging social media trends, tools, and best practices to continuously innovate and improve social media presence.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level