Social and Programmatic Media Specialist

Media Works•Baltimore, MD

19d•$50,000 - $60,000•Hybrid

About The Position

The Media Specialist position at Media Works offers a unique opportunity to plan, execute, and optimize media across multiple platforms. The role is responsible for assisting Account Managers with placement of all social media for existing clients. The position requires knowledge of platforms such as Meta, X, Pinterest, Next Door etc. This position is considered exempt under the Fair Labor Standards Act (FLSA).

Requirements

Microsoft Word, Excel, and Power Point
Experience with digital ad servers and setting up social campaigns including a strong understanding of various social platforms and their advertising capabilities.
Experience building target audiences and implementing social media campaigns.
Adaptability to changing market conditions and platform updates.
Skilled in reporting analysis.
Ability to analyze digital trends and make informed decisions.
Time management skills in a fast-paced & fun environment.
Strong written and communications skills.

Nice To Haves

Bachelor’s degree preferred

Responsibilities

Gathers, organizes & presents competitive and industry research as well as preparing market analysis.
Oversees various social media budgets, ensuring efficient allocation and optimal performance.
Works with the account team to best use multi-platform media mix including traditional, digital/social media outlets to best meet clients’ goals and objectives.
Manage day-to-day tasks associated with stewarding client-approved media plans.
Has knowledge & understanding of campaign set up and implementation in platforms such as Meta, LinkedIn, X, Next Door, Pinterest etc.
Understands digital performance metrics/ KPIs measurement.
Compiles digital and social media into digital planning documents.
Media execution project management, including management of assets tracking/trafficking, process control and adherence, and quality control monitoring.
Reporting analysis and tracking.
Paces digital media.
Conducts A/B testing and iterate on ad creatives to improve performance.
Works with internal team members to develop monthly performance reports and make ongoing performance optimization, strategy improvement, and best practice recommendations.
Provides an energy level that brings new and exciting ideas to the overall media strategy