Social Media Specialist

DOGS INC • Palmetto, FL

8d • Hybrid

About The Position

Love turning strategy into scroll-stopping storytelling? Our Social Media Specialist role might be for you. Our Dogs Inc marketing team is seeking a digitally savvy professional to help share the stories of our extraordinary dogs and the people whose lives they transform. This role brings our mission to life in ways that feel authentic, engaging, and true to our brand. Oh—and it helps if you have a passion for making a difference, because at Dogs Inc, our dogs transform lives throughout the United States. Guide dogs lead. Service dogs heal. Skilled companions comfort. And therapy dogs uplift. We offer our clients their loyal friends, expert instruction, and lifetime support completely free of charge—thanks to big-hearted donors and volunteers. Reporting to the Digital Marketing Director, you’ll collaborate across our award-winning in-house marketing agency to align creative direction, campaign priorities, and brand voice while operating with a high level of creative independence. From big-picture concepting to final publish, the Social Media Specialist shapes platform-native storytelling across all channels, applying creative judgment every step of the way.

Requirements

• Bachelor’s degree in marketing, communications, or a related field preferred
• Proven experience developing and executing original social media content
• In-depth knowledge and understanding of major social media platforms (Instagram, Facebook, LinkedIn, TikTok, YouTube, etc.) and how each platform can be deployed strategically in different scenarios
• Experience with social media management and analytics tools such as Metricool, Agility, SEMrush, or similar platforms
• Proficiency in Adobe Creative Suite, including Photoshop and Premiere Pro, and video editing tools like CapCut or equivalent platforms
• Demonstrated ability to create platform-native content with strong storytelling instincts
• Exceptional organizational skills with the ability to manage multiple projects and deadlines
• Clear and friendly communication style with strong written and verbal skills
• Proactive, adaptable, and comfortable working both independently and collaboratively.
• Passion for staying current with evolving digital marketing trends and technologies.
• Current resume
• Cover letter outlining their interest in Dogs Inc and creative alignment with this role
• Portfolio showcasing original social media content, including video, photography, and platform-native work demonstrating execution from concept through final product

Responsibilities

• Develop and execute mission-driven social media strategy grounded in strong digital and content marketing principles
• Exercise independent creative judgment in selecting formats, visuals, tone, and narrative direction across platforms.
• Create concepts and bring them to life through capturing, editing, publishing, and optimizing content.
• Shape creative strategy across Instagram, Facebook, LinkedIn, TikTok, YouTube, and other channels to expand reach and deepen engagement through high-quality photo and video content.
• Break down long-form or existing content into bite-sized, platform-specific formats
• Maintain a consistent, recognizable Dogs Inc brand voice across all social channels
• Monitor trends, tools, and industry best practices to identify opportunities for innovation and audience growth
• Maintain a proactive content calendar that supports campaigns and priorities
• Track performance metrics and refine strategy based on engagement data and audience insights.
• Collaborate closely with the Digital Marketing Director and internal teams while independently managing multiple projects and deadlines.

Benefits

• Comprehensive Benefits: Full dental and vision insurance premiums covered, competitive medical coverage, and a $15,000 life insurance policy.
• Retirement Match: A discretionary retirement plan match for all benefit-eligible employees after one full year of employment.
• Campus Perks: Free access to our fitness center and chef-prepared lunches served on campus (Monday-Friday).
• Time to Recharge: Generous Paid Time Off policies (12-20 days/year based on tenure). Enjoy 14 paid holidays—including your birthday!
• Reward-Based Programs: Our Learn and Earn education program and Pawsitive Strides walking program offer many opportunities to earn additional Paid Time Off.
• Dog-Friendly Workplace: Bring your well-behaved, pre-screened dog to work and enjoy the ultimate companion-friendly environment.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level