Social Media Specialist

Aerial Canvas • San Carlos, CA

12d

About The Position

The Social Media Specialist plays a critical role in amplifying Aerial Canvas’s brand presence through daily social content creation, editing, and campaign management. This role is designed for a current Creative Specialist ready to take the next step, leveraging their production skills to build engaging, trend-forward content that drives visibility, engagement, and leads.

Requirements

• Proficiency in DaVinci Resolve (preferred), Final Cut Pro, and/or Premiere.
• Strong understanding of social media trends, video editing, and color grading.
• Familiarity with Meta Business Suite, Google Ads, and analytics reporting.
• Self-motivated, detail-oriented, and adaptable to daily fieldwork.
• Advanced skills in photography, video, and drone operations.
• FAA Part 107 Drone License is required.
• High emotional intelligence (EQ) with the ability to communicate clearly and empathetically.
• Ability to manage time effectively, with a focus on tracking hours and meeting deadlines.
• High school diploma or equivalent
• Undergraduate degree or equivalent relevant work experience
• 1-3 years of experience in professional or independent creative contracting work
• Moving about to accomplish tasks or moving from one worksite to another
• Adjusting or moving objects up to 50 pounds in all directions
• Repeating motions that may include the arms, wrists, hand, and/or fingers
• Operating light machinery and/or electronic equipment
• Assessing the accuracy, neatness, and thoroughness of the work assigned
• Standing for extended periods of time

Responsibilities

• Content Capture: Capture daily behind-the-scenes, client interactions, and property media across 15–20 shoots per day.
• Editing: Edit the majority of social-first content (Reels, TikToks, Shorts, posts, and stories) in DaVinci Resolve, Final Cut Pro, or Premiere.
• Posting & Scheduling: Maintain consistency across platforms: 3–7 posts per week (posts & reels) Daily Instagram stories Monthly analytics report
• Ad Management: Plan, launch, and manage campaigns (Meta Business Suite, Google Ads, LinkedIn, TikTok), with authority to execute budgets within approved parameters.
• Content Organization: Curate, store, and label evergreen content in Dropbox and Google Drive for future campaigns.
• Collaboration: Communicate with PMs, creative specialists, and clients to align on shoot access, NDAs, and brand priorities.
• Performance: Eligible for commission on qualified leads generated directly from social campaigns.
• Social Media Engagement & Lead Handoff: Monitor and respond to comments and direct messages across all platforms; provide accurate information to clients and prospects; ensure smooth handoff of inquiries and leads to the appropriate internal team (client operations, project management, or production).

Benefits

• Hourly + overtime eligible.
• Eligible for commission on qualified leads generated.
• Benefits include company phone, internet stipend, mileage reimbursement, company kit.
• Full alignment with Creative Specialist benefits/perks.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree