Social Media Specialist, Strategy & Initiatives

Kimberly-Clark • Chicago, IL

18d • Hybrid

About The Position

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you’ll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you’ll help us deliver better care for billions of people around the world. It starts with YOU. Are you a strategic thinker with a passion for social media innovation and consumer engagement? This Social Media Specialist will help shape how beloved, iconic brands connect with their audiences through strategic social initiatives, partnership opportunities, and community-driven activations! The KCNA Social Media team is seeking a highly strategic and trend-savvy Social Media Specialist to join our team. This role is ideal for someone who understands the social media landscape at a strategic level, excels at building & fostering brand love through tactical audience engagement, and thrives in coordinating cross-platform campaigns. You'll be responsible for developing engagement & content strategies in partnership with Social Content Creators and the Sr. Social Media Manager to whom you will report, sourcing partnership opportunities with other brands & creators, and executing bespoke initiatives that drive meaningful consumer connections. Your work will directly influence how consumers experience and engage with our brands through strategic social initiatives, transforming customers into fans and fans into brand champions. The Social Media Specialist will bring to life the KCNA social media approach of assigned brands by developing and executing strategic social initiatives with efficiency and excellence. You'll collaborate with cross-functional teams, agency partners, and other members of the social media team, gaining exposure to integrated marketing strategies and the latest in digital innovation, while supporting internal brand teams to ensure strategic consistency and cultivate strong social brand presence.

Requirements

• 3-5 years of experience in social media strategy and campaign execution
• Experience in social strategy development beyond content creation
• Experience in community management and consumer engagement initiatives
• Strong understanding of partnership coordination and creator collaboration
• Deep understanding of social media platforms, trends, and strategic best practices
• Experience with social media management tools (Sprinklr preferred)
• Excellent communication and project coordination skills
• Strong analytical thinking and strategic planning abilities
• Bachelor's degree in marketing, communications, business, or a related field preferred

Nice To Haves

• Bilingual in Spanish is a plus

Responsibilities

• Develop dynamic, day-to-day social media strategies for creative content, audience engagement, and platform optimization
• Create strategic recommendations for consumer engagement initiatives and social media platform opportunities
• Ensure brand voice & strategic consistency across always-on content pipeline, campaigns & initiatives
• Consult on performance analytics and reporting in collaboration with Social Media Analysts, managing the validation of content & audience strategies
• Stay ahead of social trends, platform innovations, and emerging formats & channels to inform strategic recommendations, including Generative AI & AI-assisted content production
• Coordinate and execute community-driven initiatives across platforms like Instagram, TikTok, and Facebook, including surprise & delight and other gifting, brand advocacy programs, and brand partnerships
• Manage brand & retailer co-creation initiatives, including outreach, concept development, and production management
• Collaborate with internal teams and agency partners to ensure campaign alignment with brand strategy and goals
• Identify novel opportunities for rich consumer engagement including product gifting, surprise & delight initiatives, and creator partnerships
• Support the agile & reactive content production framework through social listening (i.e. mining comments, identifying category-relevant opportunities, competitor- & trend-jacking, etc.), strategic approach, and creative coordination in partnership with Social Content Creators
• Research, evaluate, and recommend proactive brand, retailer & creator collaboration opportunities, supporting coordination efforts when necessary

Benefits

• Great support for good health with medical, dental, and vision coverage options with no waiting periods or pre-existing condition restrictions.
• Access to an on-site fitness center, occupational health nurse, and allowances for high-quality safety equipment.
• Flexible Savings and spending accounts to maximize health care options and stretch dollars when caring for yourself or dependents.
• Diverse income protection insurance options to protect yourself and your family in case of illness, injury, or other unexpected events.
• Additional programs and support to continue your education, adopt a child, relocate, or even find temporary childcare.
• Along with base pay, this position offers eligibility for a target bonus and a comprehensive benefits suite, including our 401(k) and Profit Sharing plan.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level