Social Media Program Manager

Nemours • Wilmington, DE

95d

About The Position

Nemours Children's Health has launched a bold strategy to redefine children's health to create the healthiest generations of children. This strategy is uniquely intertwined with our new brand designed to articulate how Nemours Children's is advancing the health of children by going ‘well beyond medicine.' Nemours Children's Health is seeking a Social Media Program Manager to manage and expand the online presence of our executive leadership team, and physician leadership social media pages, particularly on LinkedIn and X. The primary function of this position is to develop and execute engaging content that promotes the Nemours Children's mission, showcases thought leadership, and elevates the Nemours brand on the personal channels of our leaders in addition to Nemours brand channels. Through strategic planning, this role will help increase brand awareness and drive engagement across these key social media platforms. The ideal candidate has experience and expertise on writing for leaders, and leveraging individuals' accounts on LinkedIn and X to grow thought leadership on behalf of the organization. This individual should also love to ideate, stay abreast of industry trends and best practices, and look to pilot evidence-based strategies to grow the success of the social media program. This is considered a hybrid position. While many days can be accomplished virtually, it will require on-site support for photo and video shoots, meetings with executives and physicians, and other on-site support as identified.

Requirements

• Bachelor's Degree
• 5 or more years of experience

Nice To Haves

• Expertise in cultivating and nurturing relationships with C-Suite executives and colleagues at all levels.
• Demonstrated ability to align social media initiatives with the unique voice of each executive.
• Ability to work highly collaboratively with teams across the enterprise.
• Stay abreast of social media trends, healthcare issues, and technology-related opportunities.
• Rigorous organizational skills and thorough attention to detail.
• Ability to handle multiple tasks in a fast-paced environment.

Responsibilities

• Position Nemours' executives and physicians as thought leaders in the pediatric healthcare space.
• Collaborate with the executive and physician leadership teams to develop a comprehensive content strategy for LinkedIn and Twitter/X.
• Create compelling and informative content that elevates the expertise of Nemours Children's leaders.
• Help facilitate content delivery and monitoring for Nemours Children's Health executive leadership and physician social media accounts on LinkedIn and Twitter/X.
• Monitor social media performance using Sprout Social to generate regular reports to measure the impact of social media efforts.
• Ensure that all social media content aligns with Nemours Children's brand standards and values.
• Collaborate with cross-functional teams to ensure cohesive messaging and integrated marketing efforts.

What This Job Offers

• Industry: Hospitals
• Education Level: Bachelor's degree