Social Media Program Manager

Filevine•Salt Lake City, UT

About The Position

Filevine is a Legal AI company delivering Legal Operating Intelligence for the future of legal work. Grounded in a singular system of truth, Filevine brings together data, documents, workflows, and teams into one unified platformâwhere modern legal work happens with clarity and consistency. Powered by LOIS, the Legal Operating Intelligence System, Filevine connects context across every matter to transform legal operations from reactive to proactive. LOIS reads, understands, and reasons across your data to surface insight, automate complexity, and give professionals the clarity and confidence to see more, know more, and do more. Fueled by a team of exceptional collaborators and innovators, Filevineâs rapid growth has earned AI awards and recognition from Deloitte and Inc. as one of the most innovative and fastest-growing technology companies in the country. Filevine is looking for a strategic, channel-savvy Social Media Strategy and Channel Manager to lead direction, planning, and execution of our social media presence across LinkedIn, Meta (Instagram/Facebook), X (Twitter), and TikTok. This person will partner closely with internal creative support (design + writing) and help build a high-performing social media engine: clear strategy, consistent content, strong community presence, and measurable impact. This role is ideal for someone who can think strategically, run a tight process, and is obsessed with growing social media brand awareness, perception and engagement.. The candidate will have a good understanding of best practices for each platform, understands how to build momentum, and can translate business goals into content and channel plans that drive engagement .

Requirements

4+ years experience managing social media strategy and operations for a B2B brand, SaaS brand, or high-growth company
Deep platform fluency across LinkedIn, Meta, X/Twitter, and TikTok (can optimize by channel best practices)
Strong editorial judgment and ability to shape content direction
Experience owning a content calendar and managing workflows with cross-functional teams
Strong analytic instincts and ability to interpret platform data
Highly organized: can manage many moving pieces while keeping standards high. Able to pivot and work on short timelines

Nice To Haves

Experience in legal tech, SaaS, marketing to professional services, or enterprise software
Experience with creator/UGC programs, employee advocacy, and thought leadership programs
Familiarity with paid social amplification strategy
Comfortable directing short-form video content (TikTok/Reels)

Responsibilities

Strategic Ownership: Develop and lead a comprehensive social media strategy that aligns with Filevineâs brand and business objectives
Platform Specialization: Define platform-specific growth tactics and content pillars for LinkedIn, Meta, X, and TikTok
Market Insight: Monitor legal tech and Agentic AI trends to proactively pivot strategy based on competitive research
Editorial Management: Own the content calendar and workflow, overseeing the process from initial ideation to final publishing
Creative Collaboration: Brief and partner with designers and writers to ensure all social content meets brand standards and quality
Cross-Functional Leadership: Act as the internal "quarterback" to align marketing, product, and executive teams on messaging and priorities
Community Engagement: Lead the community strategy to maintain a human, intelligent brand voice and manage sentiment across channels
Data-Driven Optimization: Track performance metrics and run A/B tests to translate data into actionable insights and reporting dashboards