Social Media Producer & Manager
About The Position
Join the Xanterra Travel Collection team: Xanterra Travel Collection is a premier group of travel and leisure businesses with a focus on sustainability and exceptional service. Headquartered in Greenwood Village, Colorado, we operate iconic properties and services in stunning locations worldwide, including lodging, food and beverage, Windstar Cruises, short-line railroads, and adventure travel. We are dedicated to creating unforgettable experiences for our guests and providing transformative career opportunities for our team members. Job Summary: As the Social Media Producer & Manager, you will lead the charge in shaping and executing Xanterra’s dynamic presence across various digital platforms for multiple Xanterra brands in the national parks. As a key player in our marketing department, your role involves developing and implementing comprehensive social media strategies, developing content creation, and ensuring brand messaging comes through in every engagement. You will lead the content strategy, analyze performance metrics, and collaborate across departments to align social media efforts with broader marketing initiatives. This role is highly video-forward, with a strong emphasis on short-form video, emerging social formats, and the use of AI-assisted creative tools. The role will focus on organic social execution on platforms such as Meta (Facebook & Instagram), TikTok, YouTube, LinkedIn, Reddit, and Pinterest.
Requirements
- 2+ years of professional experience as a Social Media Manager or similar role.
- In-depth knowledge of social media platforms, trends, and best practices.
- Strong leadership and communication skills.
- Analytical mindset with proficiency in social media analytics tools.
- Open to a flexible schedule to manage content outside of normal business hours
- Creative thinking and ability to generate innovative content ideas.
- Bachelor's degree in Marketing, Communications, or a related field.
Nice To Haves
- Experience with HubSpot a plus
Responsibilities
- Develop and execute Xanterra’s organic social media strategies for multiple national park brands, driving followers and engagement across both B2B and B2C platforms.
- Define KPIs that align with business goals and analyze campaign performance metrics.
- Develop and implement a comprehensive content strategy, ensuring alignment with brand goals and target audience interests.
- Create and maintain social media content calendars for various social platforms including Facebook, Instagram, TikTok, LinkedIn, Pinterest, and more.
- Create highly engaging social media content with a strong emphasis on video, motion graphics, and short-form clips—editing and repurposing raw footage into platform-optimized posts that drive attention, engagement, and shareability.
- Lead and collaborate with the marketing team to ensure a cohesive brand message.
- Execute a results-driven social media strategy with meaningful results (lead generation, website traffic, conversions, organic growth, user engagement).
- Collaborate with the analytics team to utilize social media and business metrics to analyze and enhance campaign outcomes, making data-driven adjustments as needed.
- Stay informed about social media trends, algorithm changes, and industry developments.
- Collaborate with PR agency on influencer strategy to enhance brand visibility.
- Work with property operations to coordinate influencer site visits.
- Collaborate with marketing, public relations, and other departments to integrate social media into broader marketing initiatives.
- Ensure consistent messaging across all brand touchpoints.
- Partner with Crisis Committee and respond promptly and professionally to social media crises, protecting and enhancing the brand’s reputation.
Benefits
- Medical, Dental & Vision
- HSA & FSA
- Life & Disability
- Accident, Hospital & Critical Illness
- Pet Insurance
- PTO and paid Holidays
- 401(k) with Company Match
- Employee Assistance Plan
- Education Assistance
- RTD-Denver transit pass for in-office employees, and Employee Discounts & Travel Deals
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
