Social Media Marketing Internship

Liberty Bank • Middletown, CT

15d • Onsite

About The Position

At Liberty, we strive to maximize our impact and exceed goals by investing in our teammates to deepen our relationships in the workplace and communities we serve. We take pride in promoting a socially responsible and sustainable future through initiatives and investment.
OVERVIEW:
Summer interns will complete a 10-week internship located full-time on site in Middletown, CT. Liberty Bank is proud to host a dynamic and diverse internship program designed to cultivate the next generation of banking and finance professionals. Through this immersive internship, participants will have the opportunity to work closely with seasoned professionals, contribute to real world projects and develop essential skills that will prepare them for successful careers in the financial services industry and beyond!
SUMMARY OF THE JOB:
The Social Media Marketing Intern will focus primarily on planning, creating, and managing content across Liberty Bank’s social media platforms, including Instagram, YouTube, Facebook, LinkedIn, and X. This hands-on role involves developing engaging posts, writing compelling captions, creating graphics and videos/reels, and supporting community management to foster audience engagement.
While the primary focus will be social media, you may also assist with website content updates, graphic design projects, and event-related social media coverage as needed. You will collaborate with teammates across the Bank, visit various locations, and participate in meetings with Liberty Bank’s advertising agency—gaining exposure to a wide range of marketing strategies and real-world campaign execution.

Requirements

• Currently pursuing a Bachelor’s or Master’s degree. Preferred candidates to be majoring in Marketing, Communications, Graphic Design, or a related field.
• Experience with Adobe Creative Cloud and/or Canva
• Familiarity with social media including Instagram, YouTube, Facebook, LinkedIn and X; experience managing a business account a plus
• Strong written and verbal communication skills
• Demonstrated computer skills including Microsoft Office
• Proven analytical skills
• Proven critical thinking skills
• Strong organizational skills
• General Office Equipment
• Keyboard Dexterity
• Lifting/carrying up to 25 lbs.
• Ability to travel.

Responsibilities

• Content Creation: Draft, design, and schedule engaging multimedia content across various social media platforms to maintain brand voice and consistency.
• Community Management: Monitor social media channels, responding to inquiries and engaging with followers to foster a positive online community.
• Performance Analytics: Assist in tracking and reporting key performance indicators (KPIs) for social media campaigns to identify trends and optimize engagement.
• Visual Design: Create professional graphic assets for digital and print use, including social posts, newsletters, and promotional flyers
• Event Coordination: Provide logistical and promotional support for company events, including on-site setup, registration assistance, and live social media coverage.
• Track trending topics and suggest relevant content ideas.
• Write strong, compelling captions that align with brand voice and encourage engagement.
• Maintain content calendars and ensure deadlines are met.
• Other duties as assigned.

What This Job Offers

• Job Type: Full-time
• Career Level: Intern